Contractor Marketing Agency: What to Expect in Your First 90 Days

The first 90 days with a contractor marketing agency should follow a clear pattern: an audit and quick fixes in month one, a launch in month two, and real enquiry data by month three. If nothing has shipped by day 30, that is a warning sign. This guide shows what should happen, week by week, and what results are realistic by day 90.

Before day one: what a contractor marketing agency needs from you

A good agency moves fast, but only if it can get into your accounts. Before the kickoff call, gather these:

• Logins or admin access for your website, domain and hosting
• Owner or manager access to your Google Business Profile
• Access to any Google Ads, Meta or analytics accounts
• Your best recent project photos, before and after
• A short list of the jobs you want more of, and the ones you don’t
• Who answers calls and forms, and how fast

That last point matters more than most contractors expect. In fact, a slow reply can waste a month of good marketing.

Days 1–30: audit, tracking and quick wins

Month one is about finding what is broken and fixing the cheap things first. A contractor marketing agency should deliver a written audit within the first two to three weeks.

The marketing audit

The audit should review your website speed, service pages, Google Business Profile, reviews, competitors and current lead sources. Importantly, it should end with a short, ranked list of fixes, not a 60-page report nobody reads.

Tracking that counts enquiries

You cannot improve what you don’t measure. Therefore, the agency should set up call tracking, form tracking and conversion events in Google Analytics during month one. From then on, every report should show enquiries by source.

Quick wins

Some fixes pay off within weeks. For example, a complete Google Business Profile, a working quote form and a simple review request process all help right away. Our checklist of Google Business Profile fixes for contractors covers the first ones to tackle.

Days 31–60: launch the priority channel

Month two is when the main work goes live. Most contractors should start with one priority channel, rather than five at once.

Local search and service pages

For most trades, local search is the core. The agency should build or rewrite a page for each main service and area, with real project photos and clear calls to action. Our construction SEO service explains how that work is structured.

Paid ads, if they are in scope

Ads can produce enquiries within days, while SEO builds. Many trades in the US and Canada can also use Google Local Services Ads, which charge per lead. See our guide to Google Ads for contractors for setup and budgets.

Reviews and reputation

Reviews influence both rankings and buyer trust. Consequently, a good agency sets up an automatic request after every finished job, plus a simple way to reply to every review.

Days 61–90: measure, adjust and plan the next quarter

By month three, you should have real numbers. The day-90 review should cover enquiries by source, cost per enquiry, how many turned into quotes and how many became signed work.

Here is what is realistic by day 90:

• Tracking works, so you know where every enquiry came from
• Google Business Profile views, calls and direction requests are rising
• Paid ads, if running, are producing steady enquiries at a known cost
• SEO rankings are moving, although full results usually take three to six months

After that, the agency should propose a plan for the next quarter. That plan should double down on what worked and drop what didn’t.

Warning signs in the first 90 days

• No written audit by the end of month one
• No call or form tracking in place
• Your accounts set up in the agency’s name
• Reports that show impressions and clicks, but no enquiries
• Excuses that “marketing takes a year” with nothing to show in the meantime

If you see two or more of these, raise them early. Before you hire anyone, read how to choose a construction marketing agency and our breakdown of construction marketing agency cost.

Is a contractor marketing agency right for you?

An agency makes sense when your pipeline depends on a few relationships and nobody owns marketing internally. On the other hand, if you are fully booked for a year, fix your pricing and process first. Our 7 signs you need a marketing agency can help you decide.

Where Brand Builds fits

We are a contractor marketing agency built only for construction, design and hardware companies across Canada and the United States. Every engagement starts with an audit and a written 90-day plan, and you own every account we set up. Read how we work, see our pricing, or book a free marketing audit.

Frequently asked questions