Glass installation
Window & door manufacturers
Building material distributors"Glaziers searching tempered glass suppliers in Vaughan see our lead times and surcharge policy before they call, so the calls are orders. Reorders inside two months."
Sal Greco Jr.Glass fabrication plant, Vaughan, ON
Marketing agency for glass fabricators · Canada
Marketing that brings you new glaziers, OEMs and shops, and keeps them reordering.
Marketing for glass fabricators aimed at everyone who orders glass by the lite: glazing contractors, window and door and other OEMs, shower, railing and mirror shops, millwork and furniture makers, sign and display makers, dealers, and the architects and GCs who specify architectural glass. Capabilities, lead times and capacity made findable, quotable and easy to reorder. Websites, SEO and GEO, campaigns, CRM and video, in plant language.
We speak tempered, heat-strengthened, laminated, IGU, low-e, spandrel, CNC edgework, holes and notches, lead time and rack delivery. Talk to us in lites.
Our services for glass fabricators and the results they lead to
Your situation
Your customers are glaziers, OEMs and shops. Do they know you exist?
Most fabricators market to nobody in particular. The glazing contractor who orders forty lites a week, the window manufacturer sourcing IGUs, the shower shop that needs tempered by Thursday and the architect specifying laminated for a lobby all find you through a rep, a rumour or a competitor's missed lead time. Capabilities that took years to build, tempering, laminating, IGU, CNC, are invisible everywhere it matters.
We're the best-kept secret in the region. Glaziers find us by accident, usually when someone else missed a delivery.
Our website talks to architects only. Glaziers, window manufacturers and shower shops place most of the orders, and it says nothing to them.
Every quote request comes by phone or email to one person. When he's on vacation, we lose the order.
We added a laminating line and nobody outside our current customers knows. Architects specifying laminated for lobbies certainly don't.
The big fabricators have reps everywhere. We have a truck and a reputation that stops at the county line.
Shower and railing shops order from whoever answers first. Half the time that isn't us.
Want to know how many glaziers, OEMs, shops and specifiers in your delivery radius searched for a fabricator last month? Start with the free audit.
Audit my trade visibility →The timing argument
Buyers pick their fabricators before the busy season, and keep them.
A glazing contractor, OEM or shop that switches to you in a quiet quarter orders from you through the busy one. The 2027 to 2028 ICI and residential pipeline will be glazed by contractors and manufacturers choosing their supply relationships right now, specified by architects shortlisting from what they can find, and won by the fabricators whose capacity, lead times and capabilities are visible without a phone call.
Supply relationships are sticky. Once a glazier's estimator or an OEM's buyer has your lead times, your tolerances and your delivery days in their system, you are the default. Winning that position costs least when their current supplier is quiet and yours is the name they keep seeing.
Capacity is a marketing asset. A new line, an open shift, a shorter lead time: each is a reason for a buyer to try you, and each is worthless if the only people who know are already customers.
First ninety days, in the quiet
- Capability pages by process, with sizes, tolerances and lead times published
- Quote-request routing to inside sales, answered same day
- Campaigns to glaziers, OEMs, shops and specifiers in your radius
The account you win this quarter is the reorder you ship next year. Get on the desk now.
Get on the desk →Where the order goes
The buyer's order path, and where you're missing from it.
Every lite a glazier installs, an OEM builds in or a shop fits travels the same path from takeoff to truck. Most fabricators are only visible at the very end of it.
Step two decides the year. A glazier with a new job type, an OEM with a missed delivery, a shop opening a second location or an architect specifying laminated for the first time searches for a fabricator who can do the work in time. If your capabilities, lead times and delivery area are not findable in that moment, you are not in the quote request, and you are not on the PO.
We work every step. Capability pages a buyer can scan in a minute, quote-request forms that route to inside sales and get answered same-day, campaigns to glazing contractors, OEMs, shower and railing shops, millwork and furniture buyers and specifiers in your radius, and a CRM that turns first orders into standing ones.
What we put in place
- Capability pages a buyer can scan in a minute, sizes and lead times published
- Quote requests routed to inside sales and answered the same day
- Campaigns to glaziers, OEMs, shops and specifiers in your radius
Want to know which buyers in your radius are quoting without you?
Audit my order path →Our services
Our services for glass fabricators.
Ten services, one team, plant language. Open any box to see what it does for a glass fabricator and the tools we run it on.
- Capability pages by process: tempering, laminating, IGU, CNC, spandrel, specialty
- Max sizes, thicknesses, tolerances, certifications and lead times published, not hidden
- Quote-request forms that capture the job and route to inside sales, same day
- Buyer pages for glaziers, OEMs, shops, dealers and specifiers, each with its own enquiry path
- Fast, technically clean, every capability indexable
- Rank for fabricator, tempered, laminated, IGU and specialty glass searches in your delivery area
- GEO: named when glaziers, OEMs, shops and architects ask ChatGPT or Gemini for a fabricator
- Google Business Profile and review engine for the plant
- Product and organization schema so search reads your capabilities
- Google Ads on fabricator and supply searches, homeowners filtered out
- LinkedIn campaigns to glazing contractors, curtain wall firms, window and door OEMs, architects and GCs
- Meta campaigns to shower, railing and mirror shops
- Landing pages that qualify by job type and volume
- Plant and process content: furnace, lami line, CNC, loading day
- LinkedIn for glazing contractors, OEM buyers, architects and GCs
- YouTube for capability films that estimators forward
- Content calendars run for you, approvals in one place
- Spec and tolerance guides, glass selection content by application
- Project features that credit the glazier, the OEM and the architect
- Lead-time and capacity updates written for estimators
- Photography and drone direction at the plant and on projects
- Trade newsletters: capacity, lead times, new processes, project features
- Dealer and rep programs with sales tools
- 7,000+ industry-wide contacts for glazier, OEM, GC and architect outreach
- Open, click and reply reporting in plain English
- Your CRM included free, no licences, no per-seat fees
- Quote request → inside sales → quote sent → follow-up, automatically
- Missed-call text-back for the order desk
- Pipeline: new account → first order → reorder → standing account
- Reactivation of dormant accounts, on a schedule
- A plant film: lines, tolerances, loading, delivery
- Capability films by process for estimators
- Glazier, OEM and shop testimonials on camera
- Cut-downs for LinkedIn, YouTube and paid
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Identity refresh only if the audit says it costs you accounts
- Capability sheets, rack tags and quote templates
- Truck, plant and trade show graphics
- Dealer and rep sales tools
- Plant and capability features in glass and construction trade press
- Project features with the glazier and GC
- Association recognition and industry awards
- Local business coverage for hiring and expansion
Placed inGlass CanadaFenestration ReviewDaily Commercial NewsOn-Site MagazineCanadian Contractor+ Ontario & national media
Not sure which of the ten you need? The audit tells you, free.
Get the free audit →What changes
Three numbers that decide the order desk.
We don't report impressions. Every month you see the figures that decide your year, and we tell you honestly which are leading indicators and which are the payout.
01New accounts
Glaziers, OEMs, shops, millwork buyers, dealers and specified projects that placed a first order, tracked from search or campaign to PO.
Reported monthly · source named02Quote requests answered
Requests logged, routed and quoted, with response time, so nothing waits on one inbox.
Reported monthly · response time03Reorder rate
First orders that became standing accounts, the number that fills the furnace next quarter.
Reported monthly · by accountStraight answer on speed: quote requests, search visibility and new-account enquiries move in months one to three. Standing accounts and reorder volume pay out over two to four quarters. We report both, and we never dress one up as the other.
Want these three numbers for your business?
Get the free audit →Objections we hear from fabricators
Every objection, answered straight.
They have one until a lead time slips, a job needs a process their supplier doesn't run, a new estimator or buyer arrives, or an architect specifies something their usual supplier can't make. In that moment they search, ask a peer, or ask an AI tool. Being the fabricator that is findable and quotable at that moment is how supply relationships change hands. It happens more often than you'd think, and it's happening now.
Glazing contractors are usually the biggest line, but rarely the only one. Window and door manufacturers source IGUs and tempered, shower, railing and mirror shops order daily, millwork and furniture makers need CNC and back-painted work, sign and display makers need laminated and low-iron, dealers resell, and architects and GCs specify architectural glass that somebody has to fabricate. Each buys differently, so each gets its own path on the site, its own campaign and its own place in the CRM.
Reps handle the accounts they know. Marketing reaches the glaziers, shops and OEMs they don't, and hands them to the reps warm, with the job details already logged. It also keeps existing accounts current on capacity and new lines between rep visits.
Neither do we. Everything here is built for the trade: search terms filtered to fabricator and supply intent, LinkedIn campaigns to contractors and OEMs, and enquiry paths that route residential requests to your dealer network instead of your order desk.
We only work in construction, design and hardware, and glass is where we started. Tempered, heat-strengthened, laminated, IGU, low-e, spandrel, CNC edgework, lead time and rack delivery are our working vocabulary, not research topics.
It starts free: a full audit of your marketing and three competitors you name, then a plan and one clear quote in plain English. Working to a set budget instead? Tell us the number and we'll show you exactly what it buys, and what to do first. No lock-ins; engagements run month to month after the initial build.
A different objection? Bring it to a 30-minute call. No deck, no pitch.
See how we work →Why glass fabricators pick us
One industry. Your accounts. No lock-ins.
We market construction, design and hardware companies, nothing else, ever. You own every asset we build: the website, the CRM, the content, the photography. Engagements run month to month after the initial build, and the first three steps, including the audit of your marketing and three competitors, cost you nothing.
Reviews
What glass fabricators say
A sample of the feedback we hear from the sectors we serve across Canada.
"Window OEMs found our spacer and coating options through the product library. Two Mississauga manufacturers moved their sealed unit volume to us this year."
Baljit KhehraIGU manufacturer, Mississauga, ON
"Shops across Halton search Burlington glass supplier and get us, with quote turnarounds published. The counter writes down the website as the source almost daily."
Diane KowalskiShower glass fabricator, Burlington, ON
"Their data centre and curtain wall pages brought a Calgary glazing contractor we'd chased for years. They get that our buyer is a business, not a homeowner."
Hassan FarahArchitectural glass, Calgary, AB
"Vancouver-area glaziers and millwork shops find our back-painted and switchable glass pages from Surrey and arrive with drawings. Quoting got faster because the form asks right."
Tamara SidorovaSpecialty glass, Surrey, BC
"Glass railing searches across Hamilton and the Golden Horseshoe surface our stock sizes and edge work. Trade accounts arrive already educated. Volume's up with zero new reps."
Frank MorelliRailing glass fabricator, Hamilton, ON
1 to 3 of 6
The Brief · our newsletter
Marketing intel for the people who build Canada.Know what's moving before your competitors do.Every issue: what changed, and what to do about it.Written for the trades. Read in four minutes.
One short email a fortnight: what moved in construction marketing, and what to do about it.