Construction · Design · Hardware — Canada & US
Websites, search, ads, content and CRM for builders, trades, manufacturers, designers and hardware brands — whether you sell to contractors and architects or straight to homeowners. One industry, nothing else. Packages from $2,100/month CAD. The audit and quote are free.
B2B and homeowner marketing18 sectors, one industryVaughan, Ontario · Canada & the US
The kind of work we ship
Built for the light.
Sealed for the cold.
Passive-house windows & doors · Made in Ontario
Explore the systems →
Custom Windows Toronto, Quoted in 24 Hours
Passive-house certified, built in Ontario. Spec sheets, CAD files and dealer pricing for architects, builders and homeowners.
10 Best Window Companies in Toronto (2026), …
Compare quotes from local window installers …
For GCs and estimators: the full Cornerline spec library, CAD, CSI format, lead times, now one click away.
We speak in wood.
Custom millwork for homes that keep their secrets, cut, finished and installed by one crew.
New 3
Booked 3
Quote sent 3
Won 3
Solid brass, machined in small runs, finished by hand, for doors that deserve a proper handshake.
Three finishes. One launch. Zero restock worries.
The fall line ships from our Mississauga warehouse within 48 hours, and every SKU comes with spec sheets your designers can drop straight into their drawings.
Arch series, matte blackShaker line, brushed brassJob-site locks, keyed alike
Counter displays for dealersEvery launch email is written, designed and sent for you, and every click lands in your CRM, tagged by product line.
See the full fall lineNORTHSHORE
Glass, raised.
IN STOREJOB SITEDRONETESTIMONIALRooms that argue,
beautifully.
Interior design for homes and showrooms across Ontario
It answers while your crew is on site.
Trained on your products, specs and lead times, live on your website, 24/7.
WE MAKE, STOCK AND SHIP STRUCTURAL PRODUCT ACROSS CANADA
Why architects keep speccing matte black, and how to be the brand they name
Spec'd: Arch series pulls, matte blackWalk any condo presentation centre in the GTA this year and you'll see the same finish on every door, drawer and closet: matte black. It isn't a trend anymore, it's a default. The question for hardware brands is no longer whether to stock it, but whether the architect writing the spec knows your name when they do.
The pattern repeats across every category we track: door hardware, plumbing trim, lighting, railings. The spec is written months before the PO, and it's written by someone who has never met your sales team. Content is how you get into that room.
That's why every client program ships a monthly article like this one, written in the trade's vocabulary, built to rank, and built to be cited.
Ground up.
Fully leased.
Lakecrest plans, builds and fills residential communities across the GTA, on schedule, twenty-two times and counting.
Now selling, Phase 3, WaterdownMissed the call at 2:14. Booked the job by 2:16.
Automatic text-back for crews who can't answer, every missed call becomes a conversation, and every conversation lands in your CRM.
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The problem
Every company in this industry wins work by being specified, invited or chosen. The marketing you've been sold usually speaks to none of them.
Invited · ChosenProblem 01
Bid lists, shortlists and spec schedules are written months before anyone calls you, by estimators, GCs and designers who have never heard your name. Referrals built the business. They can't scale it.
Fixed by SEO & AI search · Paid media · Video & social
SpecifiedProblem 02
You win the drawing and lose the purchase order. An "or-equal" clause, a cheaper equivalent and a purchasing agent nobody marketed to, and the spec you earned walks out at submittal.
Fixed by Website design · Content marketing · CRM & email
Every motionProblem 03
Owners, estimators and homeowners search at eleven at night, on Google Maps and in AI answers. If a competitor is in the answer and you aren't, they get the call, and the generalist agency never notices.
Fixed by Website design · SEO & AI search · Paid mediaNone of it gets fixed by people who don't know what a submittal is. That's the whole difference.
The fix
Each one is scoped to how your revenue actually arrives, and each one maps back to a problem above.
Websites your specifiers and estimators can use
Your data sheets are three clicks deep behind a form.
Web design & development · technical SEO · site architecture · Core Web Vitals
See how we build them →
Content that gets you specified
Your compliance evidence should be your best marketing asset.
Content strategy · technical writing · project documentation · sales collateral
See the content system →
Found in Google and in AI answers
If Google and ChatGPT don't name you, a competitor gets the call.
SEO · AI search (GEO/AEO) · schema markup · digital PR
See how you get found →
In front of the people who decide
You sell to distributors. The specifier has never heard of you.
Google Ads · Meta & LinkedIn · retargeting · trade publications · account-based campaigns
See the campaigns →
Staying in front through an 18-month cycle
Your sales cycle is longer than anyone's attention span.
Email & newsletters · nurture sequences · CRM automation · missed-call text-back
See the follow-up system →Showing the work, and the people who do it
Your best project is on someone else's website, under their name.
Photo & video · social media · employer brand · careers pages
See the work →Trusted by
Hardware distributors, glass fabricators, sliding-door systems and the architectural hardware brands we've marketed for them. Shown with each client's permission.
Work delivered through Brand Builds and our parent agency, Brand Guruz. Other client work stays confidential unless a client asks to be named.
Who we market for
Eighteen sectors, three ways of winning work. If you build it, spec it, install it or ship it, we speak your language.
Motion 01SpecifiedNamed in drawings and spec documents by architects and engineers.
Win the spec. Survive the substitution.
Motion 02InvitedAsked to bid by GCs, developers and purchasing teams.
Be on the list before it's drawn.
Motion 03ChosenPicked by an owner, a homeowner or their designer.
Be the obvious choice when they compare.
Don't see your exact shop? Talk to us — if it's in construction, design or hardware, it's in scope.
Proof · and the questions that come first
“We'd been specified and value-engineered out for years and nobody could tell us why. Brand Builds rebuilt our spec documentation and the website around it. Estimators can find a data sheet in two clicks now, and the substitution requests have slowed right down.”
“First agency that didn't need us to explain what a bid list is. They fixed our Google listing, rewrote the site in the language glaziers and OEMs actually use, and within a few months we were getting quote requests from contractors who had never heard of us.”
“Our crews are on site all day, so calls went to voicemail and quotes went cold. They set up the CRM and the missed-call text-back and it just works. Every enquiry gets a reply in minutes, and I can see the whole pipeline from my phone.”
Reviews are published anonymously at our clients' request. Names and companies are on file and available on the call.
Packages start at $2,100/month CAD (Foundation). Growth starts at $4,200 and Dominate at $10,000. Every package is scoped to what's actually missing, and you can build your own on our pricing page.
Yes. It's why we only work in this industry. Or-equal clauses, basis of design, substitution requests, MasterFormat divisions and submittal packages are everyday language for us.
We track the leading indicators inside the cycle: spec and quote requests, downloads, inbound from target accounts, and appearances in AI answers for your category. You'll know months before the purchase order.
Yes. We're based in Vaughan, Ontario and work with companies across Canada and the United States.
Thirty minutes, no deck, no pitch. We work out which motion carries your revenue and what's missing. You leave with that answer whether you hire us or not.
Only with your permission. Some clients are happy to appear in our logo strip. For everyone else, pipelines, specifications and pricing stay confidential.
No deck · No pitch
We'll tell you which motion is carrying your revenue, what's missing, and what it would cost to fix. You keep the answer either way.
Or call (647) 764-8789