"Every meeting starts with what moved and what's next, no vanity charts. When something underperforms they say so first. That honesty is why renewal took five minutes."
Farah Q. MalikBuilding products marketer, Mississauga, ON
How we work · Start with a free audit
From first call
to booked work.
Seven steps. No jargon, no lock-ins, no surprises, and the first three, including a full audit of your marketing and your competitors', cost you nothing.
The journey
Here's exactly what happens.
Scroll, the truck runs the route, from hello to booked work.
Free
Step 1
You get in touch.
A 30-minute call. You talk about your business, we listen. No deck, no pitch, no obligation.
MarchBook a call
Intro call, 30 minThu 10:30 · with your account leadConfirmed ✓
Free
Step 2
We audit everything, free.
Your website, your Google and AI presence, your reviews, your rankings, and the same teardown on your three closest competitors. The findings are yours to keep, hire us or not.
Marketing auditFREE
0/100
WebsiteC−
Google rankingsD
AI answersAbsent
Competitors ×3They lead
Free
Step 3
You get the plan and the price.
What's missing, what it'll take to fix it, and one clear quote, every service spelled out in plain English. Working with a set budget instead? Tell us the number and we'll show you exactly what it buys, and what to do first. No surprises, no pressure.
Your plan12 pages · plain English
✓Website rebuild + spec library
✓SEO & GEO, get named in AI answers
✓Dealer email program + CRM
One clear quoteReady for you ✓
Or your budget:
Everything above this line costs you nothing.
Step 4
We build the strategy.
Which buyers, which message, which channels, mapped and approved by you before anything gets made. Like drawings before the build.
Weighted to what wins your trade work, approved by you first
Step 5
We create and launch.
Website, photos, video, emails, ads, made for your trade, in your vocabulary. Then it goes live where your buyers actually look.
Your new site is live ✓
Step 6
Leads land in your CRM.
Every call, form and quote request is captured, tracked and followed up automatically, nothing slips. You watch it happen live, not in a report.
Your CRM · this week0 leads
D. Kowalski, GTA glazingQuote request · via GoogleCaptured ✓
Marchetti HomesCalled the tracked lineCaptured ✓
NorthShore MillworkSpec kit downloadFollow-up sent ✓
Step 7
You see results in numbers you actually use.
Every month: leads, quotes sent, jobs booked, cost per lead. Thirty minutes, plain English. If something isn't working, we say so and we fix it.
Monthly results, plain English
0Leads
0Quotes sent
0Jobs booked
Month 6, and climbing
Step 2, up close
What the free audit covers.
Not a sales brochure, a teardown. You get the same document whether you hire us or not.
- Your website, graded. Speed, mobile, and whether an estimator can find a data sheet in two clicks.
- Your Google & AI presence. Where you rank, where you don't, and whether ChatGPT and Google's AI mention you at all.
- Your reviews & reputation. What buyers see in the first 30 seconds of checking you out.
- Your 3 closest competitors, same teardown. Who's winning the searches, the specs and the bids you should be in, and how.
- The gap list. What's missing, ranked by what it's costing you, in plain English, with a recommended order of attack.
BRANDACTIVATIONS
Free marketing audit
Sample Windows & Doors Ltd. · Vaughan, ON
0/100
Being outworked online
Website & spec libraryC−
Google rankingsD
AI answers (GEO)Absent
Reviews & reputationB
Competitor #1 comparisonThey lead
FREE · YOURS TO KEEP
The service ledger
Everything we build, in ten boxes.
Seventy-plus services under ten systems. You only buy what the plan calls for, open a box to see what's inside.
- Search engine optimisation
- GEO, named when buyers ask AI
- Local & map rankings
- Link building
- Schema markup & technical fixes
- Search & display campaigns
- Social & retargeting ads
- Trade-publication placements
- Account-based campaigns
- Landing pages
- Call tracking
- 7,000+ industry-wide emails & direct contacts, builders, dealers, designers and distributors, ready on day one
- Monthly newsletters your trade actually opens
- Nurture sequences built for 18-month spec cycles
- Dealer & distributor campaigns
- Quote follow-up emails that close the loop
- Product launch & spec-update announcements
- Open, click & reply reporting in plain English
- Your CRM is included free, no licences, no per-seat fees, ever
- Every call, text, email & form request in one inbox
- Missed-call text-back, on a ladder or on site, the CRM replies for you
- Instant follow-up the moment a quote request lands
- Pipelines that mirror your real sales cycle, enquiry to estimate to install
- Online booking that fills your estimator's calendar
- Automatic review requests after every completed job
- Dashboards showing cost per lead & jobs won, to the dollar
- Brand & product films
- Job-site & factory shoots
- Drone cinematography
- Testimonial & case-study videos
- Social cut-downs & reels
- Editing & motion graphics
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Brand identity & logos
- Brand guidelines
- Brochures & catalogues
- Trade-show booths & banners
- Vehicle wraps
- Packaging & labels
- Trade press features
- Digital PR
- Award submissions
- Product launch announcements
- Industry association visibility
Placed inFenestration ReviewCanadian ContractorOn-Site MagazineDaily Commercial NewsCanadian Architect+ Ontario & national media
Don't see the exact thing you need? If it's marketing for this industry, it's in scope, ask us.
What it costs
Engagements start at $5,000/month, scoped to the plan,
or worked backwards from your budget.
The audit and quote are free either way. We're not the cheapest option, and if budget is the only deciding factor, we're probably not the right fit.
The schedule
Your first 90 days.
You read construction schedules for a living. Here's ours.
Free audit
Plan & quote
Strategy
Build & content
Launch
Leads in your CRM
Leading indicators move in months 1-3. Spec & bid cycles pay out over 6-18. We tell you which is which, every month.
Who you'll deal with
One number to call. A full crew behind it.
Your account lead
One person who knows your business, your sector and your numbers. They answer the phone, run the monthly call, and own your results.
The specialists
Writers, designers, developers, ad buyers, shooters, pulled in when your plan calls for them. You don't manage them. Your lead does.
The industry network
Years of relationships across Canadian construction, design and hardware. When it helps, your work gets put directly in front of the people who decide.
Fair questions
What owners ask before starting.
About two hours in week one, the call and a walkthrough of your business. An hour to approve the plan. After that, roughly 30 minutes a month for the results call. Approvals happen by email. We build the marketing; you build the business.
Yes, all of it. Your domain, your website, your CRM, your content and your photography live in accounts under your name. If we ever part ways, everything stays with you and keeps working.
No multi-year lock-ins. Engagements run month to month after the initial build phase, we earn the next month, every month.
A 30-minute call, access to your existing accounts (or we set them up fresh, in your name), and one person who can answer product questions while we write. That's it.
Leading indicators, calls, spec enquiries, download requests, rankings, start moving in months one to three. Specification and bid cycles in this industry pay out over 6 to 18 months. We report both every month, and we tell you which is which.
Step 1 starts here
Get your free audit.
Your marketing and your three closest competitors', torn down and handed to you. Free, and yours to keep, hire us or not.
Reviews
What working with us feels like
A sample of the feedback we hear from the sectors we serve across Canada.
"The free audit told us things about our own website in Vaughan that our last agency never mentioned, including why estimators couldn't find us. Signed two weeks later."
Marco DiStefanoTrade contractor, Vaughan, ON
"Onboarding was two working sessions and they had our vocabulary down. Three months in, Toronto clients were quoting the new site back to us."
Christine Wong-LauDesign studio, Toronto, ON
"The CRM and automations mean no enquiry dies in an inbox. Watched a Saturday night quote request from Hamilton become a Monday morning order."
Pavlo HordiienkoGlass fabricator, Hamilton, ON
"Weekly pricing note, pro account funnel, counter scripts. They set it all up in Saskatoon and taught us to run it. Feels like a marketing department we finally hired."
Leah Friesen-DyckDistributor, Saskatoon, SK
"They built the plan around sales centre appointments, not clicks. Our Gatineau launch beat the last one in a slower market, and I understood every report."
Mathieu CoteBuilder, Gatineau, QC
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