PR & outreach — earned trust
Get talked about where buyers already trust.
Press features, interviews, awards and thought leadership — earned coverage that makes every other channel more believable. We find the stories inside your business and put them in front of the editors, judges and audiences that matter.
How a family-run firm became the name buyers bring up first — and what its founders did differently over the last eighteen months.
What's included
Everything a PR engagement covers.
Press releases & media outreach
- News that is actually news, written properly
- Pitched to journalists who cover your world
- Follow-up that gets answers, not silence
92% of consumers trust earned media more than any form of advertising · Nielsen
Feature & interview placement
- Founder profiles and expert commentary
- Project features in business and trade press
- Placements buyers actually read
4× more credibility for earned coverage vs. the same claim made in your own ad · Nielsen
Awards submissions
- Entries researched, written and submitted
- Only the awards worth winning in your category
- The credibility shortcut competitors skip
48% of buyers say industry awards influence which companies make their shortlist · HubSpot
Thought leadership
- Bylined articles in trade publications
- LinkedIn presence for your leadership
- Your team becomes the voice of the category
75% of B2B buyers use thought leadership to decide who they can trust · LinkedIn research
Partnership announcements
- Launches, hires and milestones turned into coverage
- Co-announcements that borrow partner audiences
- Never again a quiet LinkedIn post
2× the reach when announcements run through partner and media channels together · HubSpot
Coverage tracking & reporting
- Every mention logged, linked and measured
- Coverage reused on your site, decks and ads
- Each placement wins the next, bigger one
10+ touches of reuse from a single strong placement across your marketing · HubSpot
The work itself
What earned coverage looks like.
“The quiet company everyone suddenly knows.”
How a family-run firm became the name buyers bring up first — and what its founders did differently this year.
In the press — the feature buyers forward
Spec'd: Arch series pulls, matte blackWalk any condo presentation centre in the GTA this year and you'll see the same finish on every door, drawer and closet: matte black. It isn't a trend anymore, it's a default. The question for hardware brands is no longer whether to stock it, but whether the architect writing the spec knows your name when they do.
The pattern repeats across every category we track: door hardware, plumbing trim, lighting, railings. The spec is written months before the PO, and it's written by someone who has never met your sales team. Content is how you get into that room.
That's why every client program ships a monthly article like this one, written in the trade's vocabulary, built to rank, and built to be cited.
Thought leadership — the byline that builds authority
How it runs
From unknown to quoted.
Find the stories
Audit what is genuinely newsworthy — projects, data, opinions, milestones — and build the target media list.
Pitch & place
Releases, pitches and award entries out the door on a steady rhythm — with follow-up that gets answers.
Compound
Every placement reused: on the site, in decks, in ads — and used to win the next, bigger placement.
Straight answers
Every objection, answered straight.
Is PR worth it for a smaller company?
Often more than for big ones — a single trade feature or award can separate you from every same-sized competitor. Buyers cross-check reputations; earned coverage is the proof paid channels cannot fake.
What would journalists possibly write about us?
More than you think: unusual projects, hiring against the trend, data from your own operations, strong opinions on where your industry is going. Finding the story is our job — most companies are sitting on three.
How long does PR take to show results?
First placements typically land within one to three months depending on news cycles and how strong your stories are. Awards run on annual calendars. PR compounds: each placement makes the next pitch easier.
Do you guarantee coverage?
No honest PR person does — editors decide. What we guarantee is the work: real stories, professional pitches, steady follow-up and full transparency on who we contacted and what they said.
What does it cost?
Scoped inside engagements starting at $5,000/month, or per-project for a launch or award season. The story audit is free either way.
Ready when you are
Earn the coverage. Keep the credibility.
The first step costs nothing — a story audit that finds the three most pitchable stories sitting inside your business right now.
Get a quote →