Email marketing — the channel you own

No algorithm between you and your list.

Email is the one channel you own outright. We build newsletters people actually read, nurture sequences that chase quotes politely and relentlessly, and launch campaigns that land — designed properly, delivered reliably, measured honestly.

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YOUR BRAND
Brass cabinet pulls on navy kitchen cabinetry beside a marble counter
Three finishes. One launch.

The fall collection is live — and two of the three are already moving fast.

See the collection →
Modern entry door with vertical pull handle on a wood-clad facadeMatte Black SeriesFrom $89
Shopper browsing hardware at a home improvement store displayBrushed Brass LineFrom $114

What's included

Everything email coverage includes.

Newsletters

  • Designed, written and shipped on schedule
  • The monthly touch that keeps you remembered
  • Open and click rates reported honestly

$36 average return for every $1 spent on email marketing · Litmus

Nurture & follow-up sequences

  • New leads warmed automatically
  • Open quotes chased politely and relentlessly
  • Every sequence ends in yes, no or dead — never silence

80% of sales require five or more follow-ups — automation never forgets one · HubSpot

Launch & announcement campaigns

  • Teasers, reveals and follow-ups built properly
  • New products, services and markets launched loud
  • Timed with your socials and ads

4.5B people use email — more than any social platform on earth · HubSpot

List building & segmentation

  • Grown from your website and CRM — never bought
  • Segmented so the right people get the right message
  • Past clients, warm leads and specifiers separated

760% revenue increase attributed to segmented campaigns in industry studies · HubSpot

Automation & triggers

  • Welcome series, review requests, win-backs
  • Fired by behaviour, not a calendar
  • Running around the clock

320% more revenue from automated emails than non-automated sends · Litmus

Deliverability & reporting

  • SPF, DKIM and DMARC configured properly
  • Spam traps avoided, domain kept warm
  • Opens, clicks and replies reported monthly

99% inbox placement is achievable with proper authentication — most businesses never set it up · Litmus

The work itself

What lands in the inbox.

TN
TrueNorth Hardwarenews@truenorthhardware.ca · to 7,000 industry contacts
New: the matte black pulls your builders keep asking for
TRUENORTH · FALL DEALER LINE-UP
Close-up of a brushed brass door lever on a wood door

Three finishes. One launch. Zero restock worries.

The fall line ships from our Mississauga warehouse within 48 hours, and every SKU comes with spec sheets your designers can drop straight into their drawings.

Cross-section of insulated wall panel and cladding building product samplesArch series, matte black
Cabinetmaker sanding a walnut panel in a millwork shopShaker line, brushed brass
Book your rep visit
Overhead mechanical and electrical rough-in on a commercial ceilingJob-site locks, keyed alike
Building material distributor loading lumber onto a boom truck at the yardCounter displays for dealers

Every launch email is written, designed and sent for you, and every click lands in your CRM, tagged by product line.

See the full fall line
TRUENORTH HARDWARE · MISSISSAUGA, ON · You're receiving this as a TrueNorth trade partner
41% open rate 7,000 industry inboxes Designed & written for you

Product & launch emails — the announcement that sells out

TECHNICAL AUDIT · YOURSITE.CA
Core Web Vitals · LCP1.4s ✓
Mobile usabilitypass ✓
Schema — Project & LocalBusinessvalid ✓
Redirects & crawl errors0 open ✓
Indexed pages142 / 142
Lighthouse SEO score98 / 100

Deliverability — the backend, set up right

How it runs

From cold list to owned channel.

Weeks 1–2

Set up

Authentication, templates, list import and segmentation — the plumbing done right the first time.

Monthly

Send

Newsletters and campaigns written, designed and shipped — you approve from your phone.

Always on

Automate

Sequences chase quotes, welcome subscribers and request reviews while you work.

Straight answers

Every objection, answered straight.

Is email marketing still worth it?

It is routinely the highest-ROI channel we run — because you own the list, there is no auction and no algorithm. A 2,000-person list of past clients and warm leads out-produces most ad budgets. The catch is it has to be done properly, which is the part everyone skips.

We do not have a list. Where does it come from?

You have more than you think: past clients, quotes, enquiries sitting in inboxes and your CRM. We consolidate that, then grow it from your website with capture that offers something worth signing up for. No bought lists, ever.

How often should we email?

Newsletters monthly or biweekly; automations fire on behaviour, not a calendar. The goal is to be reliably present without becoming noise — and we watch unsubscribes as closely as opens.

Will our emails end up in spam?

Not if the foundations are right — SPF, DKIM and DMARC configured, a clean warmed domain, and content that people open. Deliverability is monitored monthly and we act before it becomes a problem.

What does it cost?

Scoped inside engagements starting at $5,000/month depending on volume and automation depth. The email audit and plan are free either way.

Ready when you are

Own the inbox. Stay top of mind.

The first step costs nothing — an audit of your current email setup and list, with a plan for the first 90 days.

Get a quote →
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