SEO & GEO — Google, Maps and AI answers
SEO that ends at a ringing phone, not a ranking report.
Your buyers search before they call — on Google, on Maps, and now inside ChatGPT and Gemini. We get you into those results and turn them into calls: technical SEO, local SEO, content that ranks and visibility in AI answers. The first step is free — a full SEO audit of your site and three competitors.
What's included
Everything an SEO engagement covers.
Technical SEO
- Indexing, crawl errors, redirects and duplicate content fixed
- Core Web Vitals and mobile speed brought into the green
- Schema markup so Google understands what you sell
68% of online experiences begin with a search engine · BrightEdge
Local SEO & Google Business Profile
- GBP built out and managed weekly: services, photos, posts, Q&A
- Service-area pages for every city you want work in
- Review engine on the platforms buyers check
76% of people who search locally on their phone visit a business within 24 hours · Think with Google
Listings on 45+ platforms
- Your brand listed and synced across 45+ directories, maps and GPS platforms
- One consistent name, address and number everywhere buyers check
- Duplicates suppressed, wrong data corrected
62% of consumers say they would avoid a business with incorrect listings online · BrightLocal
Keyword strategy & on-page
- A keyword map built on buying intent, not vanity volume
- Titles, headers and meta engineered to earn the click
- Quarterly re-mapping as demand shifts
53% of all trackable website traffic comes from organic search · BrightEdge
AI & GEO visibility
- Entity and brand signals AI systems can quote
- Structured proof: projects, credentials, service areas
- Tracked monthly: which AI tools name you, for which asks
25% drop in traditional search volume by 2026 as buyers shift to AI assistants — Gartner forecast · Gartner
Content, authority & reporting
- Content that ranks, written for real buyer questions
- Links from directories, associations and trade press
- Monthly report tied to calls and enquiries, not vanity metrics
67% more leads for businesses that publish consistently vs. those that do not · HubSpot
What is construction SEO?
The plain-English definition.
Construction SEO is search engine optimization built around how building work is actually bought. SEO for contractors means ranking for the searches that end in a signed contract — your trade plus your city, the Google map pack, and the AI answers buyers now get from ChatGPT and Gemini. For manufacturers and design firms, it means being found by the architects, dealers and homeowners who specify, stock and hire. It covers technical SEO, local SEO for contractors, keyword-mapped pages, review signals and the entity profile AI assistants quote — and it is measured in calls, bids and enquiries, not ranking reports.
SEO by trade
Tuned to your trade, not a template.
SEO for roofers
Own storm season and the map pack before the weather hits. Roofing marketing guide →
HVAC SEO services
Fill the shoulder seasons with tune-up and replacement searches. HVAC marketing guide →
SEO for plumbing companies
Steady planned work beyond emergency calls. Plumbing marketing guide →
SEO for electricians
Two plays: commercial bid lists and homeowner searches. Electrical marketing guide →
SEO for general contractors
Be verifiable when owners research you at eleven at night. GC marketing guide →
SEO for home builders
Rank your communities and quick move-ins, not the listing portals. Home builder SEO guide →
The work itself
SEO you can actually look at.
Technical SEO — the backend, brought into the green
Every buyer runs the same quiet checklist before they reach out — and most companies fail it without ever knowing they were being graded.
Content & blogs — written for buyers, ranked by Google
AI & GEO — named when buyers ask the machines
How it runs
From audit to page one.
Foundation
Technical fixes, local SEO and pages Google can read — the leading indicators start moving here.
Momentum
Rankings climb, calls start, reviews compound. We double down on what produces enquiries.
Payout
Page one holds and your cost per lead keeps falling while competitors pay rent to Google Ads.
Straight answers
Every objection, answered straight.
How long does SEO take to work?
Local SEO and technical fixes show movement in 60–90 days: better map-pack positions and more calls from your Google Business Profile. Competitive rankings take six to twelve months to harden. We show you the leading indicators every month so you are never guessing whether it is working.
We tried SEO before. We got a report, not a phone call.
That is the industry's standard failure: ranking for searches nobody buying makes. We build campaigns around commercial searches — your service plus your city — and we track calls and signed work, not just positions. If a keyword cannot plausibly become a contract, we do not chase it.
What is GEO and why does it matter?
Generative Engine Optimization — being the name AI assistants give when buyers ask ChatGPT, Gemini or Google AI who to hire. A growing share of buying research now ends in an AI answer instead of ten blue links, and the businesses cited there get the call. We build the entity signals and documented proof AI systems quote.
What does SEO cost?
Engagements start at $5,000/month, scoped to the plan or worked backwards from your budget. The audit and quote are free either way. We are not the cheapest option, and if budget is the only deciding factor, we are probably not the right fit.
Should we do SEO or Google Ads?
Ads buy speed; SEO buys ground. If you need the phone ringing this month, ads win. If you want leads that get cheaper every year, SEO wins. Most clients run both — ads carry volume while the SEO compounds. The free audit tells you which mix your market needs.
Ready when you are
Be found first. Everywhere buyers ask.
The first step costs nothing — a full SEO audit of your site and three competitors, with a straight answer on what it will take to win your market.
Get a quote →More straight answers
Two more buyers always ask.
Do you do SEO for roofers, HVAC, plumbers and electricians?
Yes — trade and specialty contractors are a core part of our book. SEO for roofers, HVAC SEO services, plumbing SEO and SEO for electricians each use the same engine — local SEO, service pages and reviews — tuned to how that trade's buyers search and when demand peaks. We also run SEO for general contractors, home builders, renovators, glass companies, manufacturers and design firms.
What is the difference between construction SEO and regular SEO?
A generalist agency optimizes for traffic. Construction SEO optimizes for how building work is bought: bid invitations for general contractors, specifications for manufacturers, map-pack calls for trades, and portfolios buyers can verify for builders and designers. The keywords, the proof content and the measurement are all different — which is why Brand Builds works only in construction, design and hardware.
Go deeper
Guides before you buy.
SEO for contractors: costs & timeline
What it costs in CAD and USD, and how long until it pays.
Local SEO for contractors
How to win the Google map pack in your service area.
Construction SEO keywords
What your customers actually type into Google.
10 questions for a construction SEO company
Ask these before signing with anyone — including us.
Get recommended by ChatGPT & Google AI
How AI assistants decide which companies to name.
SEO for home builders
Rank your communities, not the listing portals.