Building product manufacturers
Renovation contractors
Home & decorative hardware brands"Their weekly pricing email became the thing contractors thank us for. Building supplies searches in Vaughan bring new pro accounts, and co-op ads finally spend supplier money properly."
Rajan PatelMaterials distributor, Vaughan, ON
Marketing agency for building material distributors · Canada
Marketing that opens pro accounts with the buyers who replaced the old relationships.
Marketing for building material distributors, dealers and yards: the estimators, project managers and contractor owners who replaced your 1990s contacts search, compare and order differently. Pro accounts from search, product data that ranks, quote requests answered same day, dormant accounts reactivated, and vendor co-op dollars finally spent where buyers are. Websites, SEO and GEO, campaigns, CRM and video.
We speak SKU depth, fill rate, will-call, jobsite delivery, pro pricing tiers, co-op and MDF, punchout, ERP and branch. We know your counter from your yard.
Our services for building material distributors and the results they lead to
Your situation
The relationships were built in the 1990s. The buyers changed.
The owner who bought from your founder retired. The estimator who replaced him searches, compares availability online, and opens accounts with whoever answers a quote first. Meanwhile the vendors' co-op funds go unspent or into a flyer, and the branch website is a phone number and a map.
Our best accounts were opened by my father with their fathers. The people ordering now don't know either of them.
Contractors check availability and price on their phones before they call. Our site can't tell them anything.
We have co-op money from six vendors and no plan for it. It goes into a flyer nobody reads.
A quote request comes in by email at 4pm and gets answered Thursday. The account went to whoever answered Tuesday.
Half our accounts haven't ordered in a year and nobody has called them.
The big-box pro desk markets to our contractors every week. We market to nobody.
Want to know how many contractors in your trade area searched for a supplier last month, and how many dormant accounts you could wake up? Start with the free audit.
Audit my trade area →The timing argument
Accounts opened in the quiet are the accounts that order through the upturn.
Contractors switch suppliers when a job goes wrong or when a new estimator arrives, and both happen more in a slow market. The 2027 to 2028 residential and ICI recovery will be supplied by the distributors whose pro accounts, product data and delivery promise were findable before demand returned, and by the ones who used co-op dollars to be seen while competitors went quiet.
Attention is cheaper now. Contractor search costs less, competitors are quiet, and a pro account opened this year is a standing order next year. The buyers who replaced the old relationships are choosing suppliers right now, from their phones.
Co-op is a budget, not a flyer. Vendor MDF and co-op funds are the most underused marketing money in the industry. Pointed at contractor search, product content and reactivation, they build your accounts while promoting the vendor, exactly what the vendor wanted.
First ninety days, in the quiet
- Branch and category pages that rank for what contractors search
- Pro account and quote paths live, routed to reps the same hour
- Dormant accounts reactivated; co-op plan agreed with each vendor
The account opened this quarter orders through the boom. Open it while it's cheap.
Open the accounts now →What you've probably tried
Why the flyer and the golf day stopped working.
- A website with a phone number, a map and a vendor logo wall, and no product data a contractor can use.
- Co-op funds spent on flyers, hats and the golf tournament: goodwill, no attributable accounts.
- Quote requests answered by email, days later, after the account went to whoever answered first.
- Dormant accounts nobody calls, because the CRM is the counter staff's memory.
- Marketing aimed at homeowners when the margin is in pro accounts and jobsite delivery.
What we do differently
Product data that ranks, accounts that open online, and co-op spent where buyers are.
- Branch and category pages that rank for the products, brands and availability contractors search for in your trade area.
- Pro account and quote-request paths that open accounts online and route quotes to a rep the same hour, logged in a CRM.
- Reactivation programs for accounts that haven't ordered in six months, run automatically.
- Co-op and MDF plans by vendor, pointed at contractor search, product content and events that build your accounts and satisfy the vendor's reporting.
- Recruitment for drivers, counter and yard staff, because the delivery promise depends on them.
The counter, the yard and the trucks stay exactly as they are. What changes is who finds them.
Bring your account list and your co-op balances. We'll show you where both should go.
Get the free audit →Our services
Our services for building material distributors.
Ten services, one team, one vocabulary. Open any box to see what it does for a building material distributor and the tools we run it on.
- Branch pages with hours, delivery area, services and the right phone number
- Category and product pages with brands, specs, availability signals and pro pricing logic
- Pro account applications and quote requests routed to a rep, logged in the CRM
- Vendor pages that put co-op dollars to work on your domain
- Fast, mobile-first, every branch and category indexable
- Rank for supplier, product and brand searches across your trade area
- GEO: named when contractors ask ChatGPT or Gemini where to buy
- Google Business Profile for every branch, with reviews and hours kept right
- Product and local business schema so search reads your inventory
- Google Ads on supplier, product and brand searches by branch radius
- Meta and LinkedIn campaigns to contractors, renovators and PMs
- Vendor co-op campaigns that report back to the vendor
- Recruitment ads for drivers, counter and yard staff
- Product, delivery and yard content contractors actually watch
- Vendor co-op content that credits the brand and sells the branch
- LinkedIn for commercial and property management accounts
- Content calendars run for you, approvals in one place
- Product and installation guides by category, co-branded with vendors
- Branch and delivery content that answers the estimator's questions
- Pro account and program pages that explain the terms plainly
- Photography and drone direction at the yard and on deliveries
- Contractor newsletters: promotions, availability, new lines, delivery updates
- Reactivation sequences for accounts that stopped ordering
- 7,000+ industry-wide contacts for contractor, builder and PM outreach
- Open, click and reply reporting in plain English
- Your CRM included free, no licences, no per-seat fees
- Quote request → rep assignment → quoted → follow-up, same day
- Pro account applications processed and welcomed automatically
- Dormant account reactivation on a schedule
- Missed-call text-back for the counter and the branch line
- A branch film: yard, counter, trucks, the people
- Product and vendor films for co-op campaigns
- Contractor testimonials on camera
- Cut-downs for Facebook, Instagram, LinkedIn and paid
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Identity refresh only if the audit says it costs you accounts
- Truck, yard, counter and signage systems
- Pro program and account materials
- Vendor co-op creative that meets brand guidelines
- Branch, expansion and hiring stories in trade and local press
- Vendor partnership and program coverage
- Association recognition
- Community and trades-training stories
Placed inCanadian ContractorHome Builder CanadaHardlinesDaily Commercial NewsBuilding Magazine+ Ontario & national media
Not sure which of the ten you need? The audit tells you, free.
Get the free audit →What changes
Three numbers that decide the branch.
We don't report impressions. Every month you see the figures that decide your year, and we tell you honestly which are leading indicators and which are the payout.
01Pro accounts opened
New contractor, builder and PM accounts from search, campaigns and vendor programs, tracked by source and branch.
Reported monthly · by branch02Dormant accounts reactivated
Accounts that hadn't ordered in six months and ordered again, and what they ordered.
Reported monthly · by account03Quote response time
Quote requests logged, assigned and answered, with the hours between, the number that decides who gets the account.
Reported monthly · hours to quoteStraight answer on speed: search visibility, quote requests and reactivation move in months one to three. New account volume and share of wallet pay out over two to four quarters. We report both, and we never dress one up as the other.
Want these three numbers for your business?
Get the free audit →Objections we hear from distributors
Every objection, answered straight.
They do, and the people they know are changing. The estimator who replaced your founder's contact checks availability on a phone and opens an account with whoever answers first. Relationships still close the account; search, product data and a same-hour quote are how the new buyer finds you in the first place.
They market the brand, not your branch. Co-op and MDF exist precisely so you can point vendor money at your trade area, your accounts and your delivery promise while satisfying the vendor's reporting. Most distributors leave it unspent or spend it on flyers. We build the plan by vendor.
Most don't check out online, and they don't need to. They do check availability, compare, request quotes and open accounts online, from a truck, at 6am. Being the branch that answers those moments is the whole point; the order can still land at the counter.
We only work in construction, design and hardware. SKU depth, fill rate, will-call, jobsite delivery, pro tiers, co-op, punchout and your ERP are our working vocabulary. Bring your branch manager to the first call.
It starts free: a full audit of your marketing and three competitors you name, then a plan and one clear quote in plain English. Working to a set budget instead? Tell us the number and we'll show you exactly what it buys, and what to do first. No lock-ins; engagements run month to month after the initial build.
A different objection? Bring it to a 30-minute call. No deck, no pitch.
See how we work →Why building material distributors pick us
One industry. Your accounts. No lock-ins.
We market construction, design and hardware companies, nothing else, ever. You own every asset we build: the website, the CRM, the content, the photography. Engagements run month to month after the initial build, and the first three steps, including the audit of your marketing and three competitors, cost you nothing.
Reviews
What distributors say
A sample of the feedback we hear from the sectors we serve across Canada.
"During the tariff swings our update email went out same day as the headlines. Two competitors' accounts moved to us. Their words: you always know where you stand."
Chantal BergeronLumber wholesaler, London, ON
"SEO in Moncton put us beside the big chains for building supplies near me, with live stock notes. Contractors drive past two competitors to get here."
Gordie MacIsaacBuilding supply yard, Moncton, NB
"The pro account page and CRM follow up in Calgary means nobody who asks for pricing gets forgotten. Counter staff love the talking points sheet. So do I."
Kamal SidhuDistributor pro desk, Calgary, AB
"Technical product, and our old website sold nothing. Now spec sheets and delivery zones are two clicks deep, reps send links in Scarborough and beyond, reorders doubled."
Alba RizzutoSpecialty distributor, Scarborough, ON
"Barrie building supplies searches belonged to the box stores. The branch pages took them back. New contractor accounts mention the website at the counter weekly."
Curtis WhitfieldRoofing distributor, Barrie, ON
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