General contractors
Glass installation
Builders & developers"Three GCs knew our name, that was the business. Their SEO in Vaughan and the GTA put our package history in front of estimators, and we priced work for two new generals this year."
Rocco ManciniConcrete forming, Vaughan, ON
Marketing agency for trade & specialty contractors · Canada
Marketing that adds a third GC, then a fourth, and direct owner work under your own name.
Marketing for trade and specialty contractors who are two GCs away from a bad year: an independent brand so you're requested by name, a third and fourth GC, direct owner and developer work, and residential that isn't a race to the bottom. Websites, SEO and GEO, campaigns, CRM, video and recruitment, in your language.
We speak takeoff, shop drawings, submittals, RFI, back-charge, scope gap, holdback and prequal. A concrete example of someone like you, or we stop talking.
Our services for trade & specialty contractors and the results they lead to
Your situation
Two GCs are most of your revenue. That keeps you up at night.
One GC slows and forty percent of revenue goes with it. You absorb schedule compression and back-charges because you have no leverage. Your best work sits on the GC's website under the GC's name. And you're still estimating at nine at night.
Two GCs are most of our revenue. If either one has a bad year, so do we. That keeps me up at night.
We have no name of our own. We're "the sub" on somebody else's project page.
We're always the ones absorbing schedule compression and back-charges, because we have no leverage.
Tried Google Ads. Got tire-kickers, warranty calls and wrong-trade enquiries.
Our best work is on the GC's website, under the GC's name. The crew took phone pictures. That's the archive.
We're busy right now. Ask me when we're not, which is exactly when it'll be too late.
Want to know which owners, developers and GCs in your region searched for your trade last month? Start with the free audit.
Audit my trade's visibility →The timing argument
The moment you're not busy, it's already too late.
Being busy is the best time to build the brand: the work is there to document, the crews are there to photograph, and the leverage to say no is real. The 2028 pipeline will be awarded to subs who are prequalified, documented and requested by name, and to the ones who can staff it. Both get decided in the quiet.
Concentration is the risk nobody markets against. Adding one GC relationship a year, and one direct owner or developer relationship, is the difference between a slow quarter and a layoff. Those relationships start with a check nobody tells you about: your website, your project record, your search results.
The crew shortage arrives with the upturn. A brand that is invisible to buyers is invisible to workers too. Recruitment marketing built now, while skilled trades are available, is what lets you say yes in 2028.
First ninety days, in the quiet
- Prequalification and capability package built and downloadable
- Photography and project records started on the jobs you have now
- Owner, developer and GC campaigns live; recruitment channel opened
You're busy. That's the point. Build the name while there's work to show.
Build it while busy →What you've probably tried
Why the truck wrap and the Facebook page didn't change anything.
- A truck wrap and a Facebook page updated occasionally by a family member.
- Google Ads that produced tire-kickers, warranty calls and wrong-trade enquiries.
- Your best work published on the GC's website, under the GC's name.
- No photography process, so the good jobs go undocumented and the archive is a phone.
- Absent from every tender and prequalification database beyond the GCs who already know you.
What we do differently
An independent name, documented work, and a way for new buyers to find it.
- Prequalification and capability packages owners, developers and GCs can download: scope, self-perform capacity, safety record, bonding, project record.
- Project documentation on a schedule: photography, drone and video on every job worth showing, published under your name.
- Owner, developer and GC campaigns on LinkedIn and search, filtered to commercial intent, wrong-trade and warranty calls routed away.
- Residential that pre-qualifies: a homeowner path with budget frame and reviews, so the crew isn't racing to the bottom.
- Recruitment as a second audience: careers pages, crew content and campaigns that fill the bench before the upturn.
We meet "we're busy right now" with the obvious: build it now, so it's there when you're not.
Bring your revenue by customer. We'll show you where the third and fourth relationships come from.
Get the free audit →Our services
Our services for trade & specialty contractors.
Ten services, one team, one vocabulary. Open any box to see what it does for a trade or specialty contractor and the tools we run it on.
- Capability and self-perform scope, safety record, bonding and project record, written for the estimator
- Prequalification package downloadable, with the download logged in the CRM
- Project pages under your name, with the GC credited, not the other way round
- Residential path with budget frame and reviews, separate from commercial
- Careers pages that recruit while the site sells
- Rank for commercial trade searches in your region, homeowners filtered by intent
- GEO: named when owners and GCs ask ChatGPT or Gemini for a sub in your trade
- Google Business Profile and review engine, the check every GC runs
- Project schema so search reads your record
- LinkedIn campaigns to GCs, developers, property managers and owners by title
- Google Ads on commercial trade searches, warranty and wrong-trade terms excluded
- Residential campaigns only where the margin is real, by postcode and intent
- Recruitment ads for skilled trades on Meta and LinkedIn
- Project progress and crew content under your name
- LinkedIn for GC, developer and owner relationships
- Recruitment content that shows what it's like to work here
- Content calendars run for you, approvals in one place
- Project case studies: scope, schedule, self-perform, result
- Technical guides in your trade that estimators and owners search for
- Prequalification and safety content that answers the questionnaire before it arrives
- Photography and drone direction on every job worth showing
- Quarterly project letters to GCs, developers and owners
- Residential and property manager programs for repeat and service work
- 7,000+ industry-wide contacts for GC, developer and owner outreach
- Open, click and reply reporting in plain English
- Your CRM included free, no licences, no per-seat fees
- Enquiry → commercial or residential routing → qualification → follow-up
- Missed-call text-back for the hours you're on site
- Pipeline: enquiry → prequalified → invited → bid → award
- Applicant pipeline running alongside
- Project films that show scope and schedule under your name
- Crew and safety films for GCs and recruits
- Owner and GC testimonials on camera
- Cut-downs for LinkedIn, Instagram and paid
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Identity that works on a truck, a hoarding and a prequal cover
- Prequalification, proposal and safety package templates
- Site signage, PPE and truck graphics
- Recruitment materials
- Project features in construction trade press, under your name
- Safety and training recognition
- Local news for hiring and community work
- Trade association coverage
Placed inDaily Commercial NewsOn-Site MagazineCanadian ContractorConstruction CanadaJournal of Commerce+ Ontario & national media
Not sure which of the ten you need? The audit tells you, free.
Get the free audit →What changes
Three numbers that decide concentration.
We don't report impressions. Every month you see the figures that decide your year, and we tell you honestly which are leading indicators and which are the payout.
01New GC & owner relationships
Invitations, prequalifications and enquiries from GCs, developers and owners you've never worked for, tracked to award.
Reported monthly · source named02Revenue concentration
Share of revenue from your top two customers, the number that decides whether one slow GC is a bad quarter or a bad year.
Reported quarterly · top-two share03Qualified applicants
Skilled trades and foremen per posting, the capacity you'll need when the pipeline lands.
Reported monthly · cost per hireStraight answer on speed: enquiries, search visibility and prequal downloads move in months one to three. New GC relationships and direct awards pay out over six to eighteen. We report both, and we never dress one up as the other.
Want these three numbers for your business?
Get the free audit →Objections we hear from subs
Every objection, answered straight.
GCs expect their subs to have a website, a project record and a name. What they don't like is a sub who bids their client directly on a project they introduced, and nothing here does that. Direct owner work comes from owners who found you, and a sub with more than two customers is a sub the GC can't squeeze on back-charges.
The moment you aren't is the moment it's already too late. Busy means the work exists to document, the crews exist to photograph and you have the leverage to be selective. Building the name now costs a few hours of your time and none of your billable time; we do the rest.
Owners, developers, property managers and GC estimators search for every trade, especially when their usual sub is unavailable or a new project type comes up. They also ask AI tools. The audit shows you exactly who searched for your trade in your region last month. Bring your scepticism; the numbers do the arguing.
Lead vendors sell the same homeowner enquiry to five contractors. We don't sell leads. We build your own name, your own project record and your own pipeline, and every enquiry belongs to you. The residential side, if you want it, is filtered by budget and intent before it reaches your phone.
It starts free: a full audit of your marketing and three competitors you name, then a plan and one clear quote in plain English. Working to a set budget instead? Tell us the number and we'll show you exactly what it buys, and what to do first. No lock-ins; engagements run month to month after the initial build.
A different objection? Bring it to a 30-minute call. No deck, no pitch.
See how we work →Why trade & specialty contractors pick us
One industry. Your accounts. No lock-ins.
We market construction, design and hardware companies, nothing else, ever. You own every asset we build: the website, the CRM, the content, the photography. Engagements run month to month after the initial build, and the first three steps, including the audit of your marketing and three competitors, cost you nothing.
Reviews
What trade contractors say
A sample of the feedback we hear from the sectors we serve across Canada.
"Brampton electrical contractor, commercial electrician GTA, we hold both searches now. That's exactly how estimators look. Direct maintenance work started arriving on its own."
Jaspreet BassiElectrical contractor, Brampton, ON
"Wanted a third GC without annoying the first two. Their website and quiet outreach in Ottawa did exactly that. Preconstruction teams found us and called."
Liam DohertyMechanical contractor, Ottawa, ON
"Recruitment was the real bottleneck. The careers page and crew content in Hamilton brought apprentices who already knew our jobs from Instagram. Hiring got easier, then bidding did."
Maria FernandesDrywall & steel stud, Hamilton, ON
"They told us to name the data centre market on our site. Calgary commercial glazing searches are ours and a GC we'd never met prequalified us. One page paid for the year."
Oleg MarchenkoGlazing sub, Calgary, AB
"Every enquiry lands in the CRM tagged by source, so I know the Etobicoke SEO is what's feeding us. Repeat GC work is up. Five minute weekly report, no fluff."
Lisa TrinhFlooring contractor, Etobicoke, ON
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