Architectural hardware
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Glass installation"Three GCs knew our name, that was the business. Their SEO in Vaughan and the GTA put our package history in front of estimators, and we priced work for two new generals this year."
Rocco ManciniConcrete forming, Vaughan, ON
Marketing agency for security integrators, alarm dealers and locksmiths · Canada
Marketing that wins the property manager, and sells the monitoring on every install.
Search, ads, video and CRM for the companies that install and monitor CCTV and video surveillance, access control, intrusion alarms, locks and door hardware, and residential smart security. Built to win the commercial site walk, keep the DIY shoppers out of your inbox, and put a monitoring or service agreement on every quote.
We speak ULC-listed, licensed and insured, PTZ and dome, NVR and cloud, ACaaS, RMR, false-alarm bylaw, mortise and electrified strike. A concrete example of someone like you, or we stop talking.
Our services for security companies and the results they lead to
Your situation
Referrals kept you fed. They will not double you.
Two property managers are most of your commercial work. The telcos and the doorbell brands took the easy residential search. Your website lists the brands you install and says nothing about monitoring, licensing or the verticals you serve. And the quote you sent in March went quiet because nobody followed up.
Half our commercial work comes from two property managers. If either one changes vendors, we are back to residential installs.
Ring and the telcos took the $299 doorbell customer. Fine. But they also took the search results for security cameras in our own city.
The monitoring base is the business. Nothing on our website even mentions it, let alone sells it.
We are ULC-listed and licensed in two provinces. Online we look like a guy with a ladder and a classified ad.
Google Ads sent us people asking if we sell cameras. We install them. Wrong buyer, every time.
Property managers ask for a capability package and a recent job like theirs. We send a PDF from 2019.
Search “commercial security cameras” or “access control installer” plus your city tonight. If a national brand or a DIY box outranks the company that actually pulls the cable, that is the gap, and it is yours to close.
Audit my security visibility →The timing argument
Retail theft is up. Break-ins are down. The buyer is changing, and so is the search.
Police-reported shoplifting rose 11% in 2025, the fifth straight annual increase and 79% above 2015, while break and enters fell 11%. Demand is moving from the nervous homeowner to the retailer, the property manager and the warehouse operator, and those buyers search, compare and prequalify before they ever call.
Recurring revenue is the asset. Monitoring and service contracts are what a security company is worth when it is sold. Every install that leaves without a monitoring or service agreement is a one-time cheque instead of a compounding one.
The nationals and the DIY brands own the easy searches. TELUS, ADT and the doorbell brands took the $299 customer and the generic keywords with it. The retailer, the multi-site operator and the property manager are still searching for a local, licensed, ULC-listed integrator, and almost nobody local is answering.
First ninety days
- Capability and compliance page: licences, ULC listing, insurance, verticals served, recent sites, downloadable
- Commercial and residential paths split on the site, with monitoring and service sold on both
- Quote requests routed by property type and size, follow-up and monitoring offers automated
The next retail-theft headline sends another buyer to Google. Be the licensed local answer when they get there.
Be the local answer →What you’ve probably tried
Why the wrapped van and the boosted post didn’t move the needle.
- Google Ads on “security cameras” that pulled DIY shoppers, product questions and out-of-area calls.
- A website that lists the brands you install and never mentions monitoring, licensing or the verticals you serve.
- A van wrap and a Facebook page with photos of a camera on a wall, not the problem it solved.
- Relying on the manufacturer’s dealer locator to send you leads, alongside every other dealer in the region.
- No follow-up after the quote, so the property manager who asked in March installed somebody else in June.
What we do differently
A capability story commercial buyers can verify, and two paths that don’t get in each other’s way.
- Capability and compliance package property managers and retailers can download: licences, ULC listing, insurance, vertical experience, recent sites.
- Commercial and residential paths kept separate: a retailer or warehouse operator never lands on a doorbell page, and a homeowner never lands on an RFP form.
- Monitoring and service sold on every path: the website, the quote and the follow-up all carry the recurring offer.
- Property manager, retail and multi-site campaigns on search and LinkedIn, filtered to commercial intent, with DIY and product enquiries excluded.
- Documentation on every install: before, after and the problem it solved, published under your name with the client’s sign-off.
We meet “we’re busy” with the obvious: the monitoring base you build now is the valuation you sell later.
Bring your revenue by customer and your monitoring count. We’ll show you where the next three commercial accounts come from.
Get the free audit →Our services
Our services for security companies.
Ten services, one team, one vocabulary. Open any box to see what is in it.
- Commercial and residential paths kept separate, each with its own quote flow
- Capability and compliance page: licences, ULC listing, insurance, verticals, recent sites, downloadable
- Monitoring and service plans presented as products, not an afterthought
- Service-area and city pages for every market you cover, built to rank
- Fast, technically clean, every service and location indexable
- One page per service and per city: commercial security cameras, access control installer, alarm monitoring, commercial locksmith
- Vertical pages for retail, warehouse and logistics, multi-residential, healthcare, education and cannabis retail
- GEO: named when a property manager asks ChatGPT, Gemini or Perplexity for local integrators
- Google Business Profile built out for every branch and service area, reviews engine running
- Service, organization and FAQ schema so search reads your business correctly
- Search campaigns split by commercial and residential intent, with negative lists that exclude DIY and product searches
- Property manager, retail and multi-site campaigns on LinkedIn and search
- Retargeting that carries the monitoring and service offer after the first visit
- Spend tied to quote requests and signed agreements, never the click
- Before-and-after install stories with the problem they solved, client sign-off in hand
- LinkedIn for property managers, facility directors and retail operations leads
- Local community and neighbourhood content for the residential side
- Recruitment content that fills the technician bench before the busy season
- Buyer guides: video analytics for retail loss prevention, access control for multi-residential, cloud vs on-site recording
- Compliance explainers: false-alarm bylaws and permits, ULC monitoring, privacy rules for workplace and residential cameras
- Case studies from real installs, written to rank and to be sent by your sales team
- Every piece built to feed the quote request, not to fill a blog
- Post-install sequence that sells monitoring and service to every customer who left without it
- Renewal, upgrade and inspection reminders that keep the recurring base growing
- Property manager and retail nurture between the quote and the decision
- List segmented by residential, commercial, vertical and monitoring status
- Inbound qualified and routed by property type, size and region to a named person, the same hour
- Quote follow-up automated so the March enquiry does not install somebody else in June
- Monitoring and service agreements tracked as recurring revenue, by source
- Technician scheduling, missed-call text-back and review requests built in
- A CRM your office and your techs will actually use, included free with three or more monthly services
- Install and site-walk footage that shows licensed, professional work
- Client testimonials from property managers and business owners, on location
- Demonstration video: analytics, access control, remote monitoring in use
- Recruitment and culture footage for the technician bench
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Identity and brand guide that separates you from the DIY box and the national
- Proposal, capability package and quote templates that close commercial work
- Van, uniform and yard-sign system that turns every install into a local ad
- Sales deck and leave-behinds for property manager and retail meetings
- Local media commentary when retail theft, auto theft or break-ins make headlines
- Trade and association presence: CANASA, SP&T News, Canadian Security, property management and retail councils
- Awards, certifications and community programs turned into coverage
- Every placement earns the links and citations your SEO needs
Placed inDaily Commercial NewsOn-Site MagazineCanadian ContractorConstruction CanadaJournal of Commerce+ Ontario & national media
Not sure which of the ten you need? The audit tells you, free.
Get the free audit →What changes
Three numbers that decide a security company.
We don’t report impressions. Every month you see the figures that decide whether you are building a company or just doing installs.
01Commercial quote requests
Quote and site-walk requests from property managers, retailers and multi-site operators, by vertical and city
Reported monthly · by vertical02Monitoring attach rate
The share of installs that leave with a monitoring or service agreement, and the recurring revenue each month adds
Reported monthly · by source03Cost per signed account
What it costs to produce a signed commercial account or a monitored residential customer, by channel
Reported monthly · by channelStraight answer on speed: search visibility and quote requests move in the first eight to twelve weeks. Commercial accounts follow site walks and procurement, one to three months. The monitoring attach rate moves the month you start selling it.
Want these three numbers for your business?
Get the free audit →Objections we hear from security companies
Every objection, answered straight.
Yes, and most of our clients do both. The work is built on two separate paths so a property manager never lands on a doorbell page and a homeowner never hits an RFP form. Commercial usually carries the growth; residential carries the monitoring volume. Both get the recurring offer.
Negative keyword lists that exclude product, brand and “how to” searches, campaigns split by commercial and residential intent, and a website that talks about outcomes and licensing rather than camera models. The enquiries that get through are people who want something installed and monitored.
That is the point of the whole system. Monitoring and service plans are presented as products on the site, carried in every quote, followed up automatically after every install, and tracked as recurring revenue in the CRM so you can see the base grow by source.
Yes. Locksmiths already own the door; access control is the same buyer asking for the next thing. We build the commercial capability story, the access control service pages and the property manager campaigns, and keep the emergency locksmith side ranking for the calls that pay the bills today.
We only claim what you hold: provincial licences, ULC listing, insurance, certifications. Camera and monitoring content is written with PIPEDA and provincial privacy rules in mind, and false-alarm bylaw and permit information is kept accurate by municipality. Your compliance is a selling point, so it is presented carefully.
Search visibility and quote requests usually move in eight to twelve weeks, faster in cities where the local competition is thin. Commercial accounts follow site walks and procurement, one to three months. Monitoring attach improves the month you start offering it on every job.
A different objection? Bring it to a 30-minute call. No deck, no pitch.
See how we work →Why security companies pick us
One industry. Your accounts. No lock-ins.
We market the companies that build, fit out and secure Canadian buildings: general contractors, glass and storefront installers, architectural hardware, builders and developers. Security integrators, alarm dealers and locksmiths sell on the same sites, to the same property managers and homeowners, and we have been in those rooms for years. You own every asset, every account and every login. Start with the free audit: your search visibility against the nationals, your quote path, your monitoring offer, and what your competitors rank for in your city. You get the findings whether or not you hire us.
Reviews
What the contractors and hardware companies we serve say
Feedback from the building, glazing and hardware companies we market today, the same property managers, GCs and homeowners security companies sell to. No security-company logos borrowed; the first ones will be earned.
"Brampton electrical contractor, commercial electrician GTA, we hold both searches now. That's exactly how estimators look. Direct maintenance work started arriving on its own."
Jaspreet BassiElectrical contractor, Brampton, ON
"Wanted a third GC without annoying the first two. Their website and quiet outreach in Ottawa did exactly that. Preconstruction teams found us and called."
Liam DohertyMechanical contractor, Ottawa, ON
"Recruitment was the real bottleneck. The careers page and crew content in Hamilton brought apprentices who already knew our jobs from Instagram. Hiring got easier, then bidding did."
Maria FernandesDrywall & steel stud, Hamilton, ON
"They told us to name the data centre market on our site. Calgary commercial glazing searches are ours and a GC we'd never met prequalified us. One page paid for the year."
Oleg MarchenkoGlazing sub, Calgary, AB
"Every enquiry lands in the CRM tagged by source, so I know the Etobicoke SEO is what's feeding us. Repeat GC work is up. Five minute weekly report, no fluff."
Lisa TrinhFlooring contractor, Etobicoke, ON
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