Resources · Guides for owners
Plain-English marketing guides for construction, design and hardware companies.
How to get found on Google, win more bids, get specified and show up when buyers ask AI. Written for owners and sales leads, not marketers.
Guides
Google Business Profile for contractors: 7 fixes that get you found locally
The free listing that decides whether you show up on Google Maps. Seven fixes that take less than an hour each.
Read the guide →
Business listings for contractors and designers: the 10 that matter in Canada
Google, Apple Maps, Bing, Houzz and six more, in the order to set them up, with what each one costs.
Read the guide →
How to get construction leads in Ontario without buying them
Bid lists, public tenders, referrals and your own website: seven lead sources you own instead of rent.
Read the guide →
How interior designers get clients: a marketing plan for Canadian design firms
Portfolios that sell, trade referrals, Houzz and Instagram: how design firms fill their calendar with the right projects.
Read the guide →
Do you need a marketing agency? 7 signs your construction business has outgrown DIY marketing
Seven signs you have outgrown do-it-yourself marketing, and what to fix yourself if you haven't.
Read the guide →
How to choose a construction marketing agency: 8 questions to ask before you sign
From who actually does the work to what you own when you leave, the questions that separate specialists from generalists.
Read the guide →
Construction marketing strategy in Canada for 2026: specified, invited, chosen
Revenue arrives in this industry in three ways. A plan that does not know which one it is chasing spends money in the wrong room.
Read the guide →
SEO for general contractors: what to rank for when owners search at eleven at night
Construction SEO is not about traffic. It is about being verifiable to the owners and developers whose decisions fill your book of work.
Read the guide →
AI in construction marketing: getting named when an architect asks ChatGPT for options
Specifiers, estimators and homeowners now ask AI tools who to consider. Being absent from the answer is the new version of being left off the list.
Read the guide →
Trade contractor marketing in the GTA: how to add a third GC and keep the first two happy
Two GCs are most of your revenue. Here is how subs build an independent name, get requested by name and add direct owner work.
Read the guide →
Pre-construction marketing: how Ontario builders fill the sales centre before the launch
Absorption is decided months before opening weekend, on the registrant list. Here is how to build that list between launches.
Read the guide →
Renovation marketing beyond the lead marketplaces: be the first quote, and the one that signs
Renovation is the growing half of residential investment in Canada. Contractors who look organised online take the larger projects without paying for shared leads.
Read the guide →
Digital marketing for building product manufacturers: the specifier's two-minute test
Specified, then substituted out at submittal? The fix is documentation a specifier can find, download and trust in under two minutes.
Read the guide →
Canadian-made cabinets and the 2026 surtax: a millwork shop's ninety-day marketing plan
Canadian-made is worth money right now. A ninety-day plan for millwork and cabinet shops to turn that into signed work.
Read the guide →
Glass fabricator marketing: glaziers, OEMs and shops buy by the lite, and they search
The orders come from glazing contractors, window manufacturers, shower and railing shops and millwork buyers. Here is how to reach them.
Read the guide →
Decorative hardware marketing: the designer is the buyer, so market to her
Private label sets the price ceiling and the dealer owns the customer. The way out is designers specifying you by collection and finish.
Read the guide →No guides match that search yet. Try another word, or ask us directly.
Free audit
Rather have someone do this for you?
We look at your website, Google profile and AI visibility against three competitors, and tell you what we would fix first. No deck, no pitch.
The Brief · our newsletter
One short email a fortnight on what is working in construction marketing
New guides and practical fixes you can use the same week. Read in four minutes.