Pricing — clear numbers, no surprises
Marketing pricing that fits the job.
Every construction brand asks the same question first: what does it cost? Here it is. Starting rates for each service, three ready-made growth plans, and a plan builder that estimates your monthly investment in under a minute.
- SEO & GEO$2,400
- Google Ads management$1,200
- Email marketing$660
- CRM & Automations systemincluded free
- Bundle savings (3+ services)−$460
✓ No long-term contract · ✓ Reporting tied to calls, not clicks
Plan builder
How much does construction marketing cost? Build your plan.
Tick the services you want, pick a pace, and watch the estimate update. Ranges are typical starting points across the construction, trades and building-products brands we work with — the exact number comes with your written quote.
Growth plans
Three plans with clear monthly pricing
Ready-made combinations we see work again and again. Load any of them into the builder and adjust.
Foundation
Single-market contractors and trades that need to be found before anything else.
from $2,100/mo
- SEO & GEO with listings on 45+ platforms
- Google Business Profile managed weekly
- Monthly email to past customers and open leads
- Call and lead reporting, not vanity metrics
Growth
Builders, renovators and manufacturers ready to add paid leads and a proper follow-up system.
from $4,200/mo
- Everything in Foundation
- Google Ads & Local Services Ads managed
- CRM & Automations system included free (3+ monthly services)
- Growth pace: more pages, more campaigns, a second service area
Dominate
Multi-location brands, developers and manufacturers that want the category, not a share of it.
from $10,000/mo
- Everything in Growth, including the free CRM system
- Social media and content marketing, weekly output
- PR & outreach to trade press and associations
- Bundle savings applied and CRM system included free
Starting rates
Starting rates by service
Typical ranges in CAD. Every service links to its own page with exactly what is included.
| Service | Model | Starting at | Typical range | |
|---|---|---|---|---|
| SEO & GEO | monthly | $1,500/mo | $1,500 – $3,500/mo | SEO pricing details → |
| Google Ads & Paid Media | monthly | $900/mo + ad spend | $900 – $2,500/mo | Google Ads management cost → |
| Website Design | one-time | $6,000 | $6,000 – $18,000 or 6 monthly installments when bundled with a plan | Website design cost → |
| CRM & Automations | setup + monthly | $2,500 setup | $2,500 setup + $300 – $600/mo Free with 3+ monthly services | CRM setup cost → |
| Video Production | per project · or monthly | $4,000/project | $4,000 – $12,000 per project or $1,000 – $1,200/mo as part of a retainer package | Video production pricing → |
| Social Media Marketing | monthly | $1,200/mo | $1,200 – $3,000/mo | Social media pricing → |
| Content Marketing | monthly | $1,000/mo | $1,000 – $3,000/mo | Content marketing cost → |
| Email Marketing | monthly | $600/mo | $600 – $1,500/mo | Email marketing pricing → |
| Branding & Design | one-time | $4,000 | $4,000 – $15,000 | Branding cost → |
| PR & Outreach | monthly | $1,500/mo | $1,500 – $4,000/mo | PR pricing → |
What moves the number
What drives the cost of marketing for a construction brand
Market competition
A window manufacturer competing across the GTA pays more per click and needs more content than a renovator in a single town. We price to the fight you are actually in.
Locations and service areas
Each branch or service area needs its own listings, pages and Google Business Profile. Multi-location plans scale per location, not per headache.
Services stacked together
Three or more monthly services earn a 10% bundle rate and a free CRM & Automations system, because shared research, creative and reporting make each one cheaper to run.
Ad spend and pace
Management fees stay flat while ad spend is yours to set. A faster pace means more campaigns, more pages and more video, and a bigger number.
Benchmarks
What other brands are spending
of total company revenue is the average marketing budget, flat for the second year running. · Gartner CMO Spend Survey 2025
average Google Ads cost per click in Home & Home Improvement, with leads averaging $90.92 each. · WordStream 2025 benchmarks
of consumers used Google to evaluate local businesses — the search you need to win before the phone rings. · BrightLocal Local Consumer Review Survey
Straight answers
Pricing questions, answered without the runaround
How much does marketing cost for a construction company?
Most of the construction brands we work with invest between $2,000 and $8,000 per month with us, plus ad spend if they run Google Ads. One-time projects like a website or brand identity sit between $4,000 and $18,000. The plan builder above gives you a realistic range in under a minute.
Do you require long-term contracts?
No. Monthly services run month to month after a 90-day onboarding period, so the work has time to show results. One-time projects are quoted as a fixed price with milestones.
Is ad spend included in your pricing?
No. Ad spend is paid directly to Google or Meta from your own account, so you always own the data and the account. Our management fee is separate and shown clearly on every quote.
What is the minimum monthly investment?
Our smallest monthly engagement is SEO & GEO on its own from $1,500 per month. Below that we recommend a one-time project, such as a website or a CRM setup, that you can build on later.
Can I spread a website over monthly payments?
Yes. When a website is part of a monthly plan, the one-time cost can be split into six monthly installments added to your retainer. On its own, a website is quoted as a fixed price with milestones.
Can I do a website only, with no monthly plan?
Yes. Website design, branding and CRM setup are available as stand-alone projects. Many clients start there and add SEO or Google Ads once the site is live.
How do you price multi-location or dealer-network brands?
Per location, with a sliding rate as locations are added. Listings, local pages and Google Business Profiles are set up for each branch, and reporting rolls up into one dashboard.
What happens after I request a quote?
You get a written estimate within one business day, built from the plan you selected. If it fits, we book a 30-minute kickoff and start onboarding the same week.
Is the CRM really free?
Yes. Run three or more monthly services with us and the CRM & Automations system is included: the $2,500 setup fee is waived and the monthly plan is covered while your services are active. Software subscriptions billed by third parties, if any, are separate.
Ready when you are
Want the number for your exact situation? Get a quote.
Send us your plan from the builder, or just tell us what you sell and where. You will have a written estimate within one business day.
Get a quote →