Branding & design — a system, not just a logo

Look as good as the work you do.

Identity, colour, type and voice — pulled into a system your whole team can use, from proposals to trucks to trade shows. We design brands that make the quality of your work obvious before anyone reads a word.

Branded contractor pickup truck with Northshore vehicle wrap
NS
Identity system v2.0LOGO · WRAP · SIGNAGE
COLOUR SYSTEM

What's included

Everything a brand engagement covers.

Logo & identity systems

  • A mark that works on site, signage, embroidery and wraps
  • Built as a system, not a one-off graphic
  • Delivered in every format your vendors need

10s is how long you have — first impressions of a brand form in seconds · Stanford Web Credibility Research

Brand guidelines

  • Colour, type, spacing and voice documented
  • Everything your team produces looks like one company
  • Usable by any printer, wrap shop or freelancer

23% average revenue lift attributed to consistent brand presentation across channels · Marq brand consistency study

Sales decks & credentials

  • Capability decks and proposals designed to be forwarded
  • Credentials packages that pass procurement checks
  • Templates your team can reuse without breaking

65% of people are visual learners — decks win or lose on design, not just content · HubSpot

Brochures & collateral

  • Print that feels like your price point
  • Spec sheets, leave-behinds and packaging
  • Produced print-ready with your vendors

81% of consumers say trust decides who they buy from — collateral is trust made visible · Nielsen

Signage, vehicles & events

  • Trucks, hoarding, showrooms and booths
  • The brand at full scale, produced print-ready
  • Rollout coordinated with your vendors

1000s of daily impressions from a single wrapped vehicle working your service area · Nielsen out-of-home research

Brand voice & messaging

  • Positioning and taglines your whole team reuses
  • How you sound — everywhere, consistently
  • The words that separate you from same-sized rivals

3.5× more brand visibility for businesses that keep presentation consistent · Marq

The work itself

What a brand system looks like.

Colour system
AaArchivo · 800/400
LOGO · COLOUR · TYPE · VOICE

The system — logo, colour, type — documented

Cabinetmaker sanding a walnut panel in a millwork shop
ARCHITECTURAL MILLWORK · EST. 1987
We speak in wood.

Custom millwork for homes that keep their secrets, cut, finished and installed by one crew.

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Recent work
Cabinetmaker sanding a walnut panel in a millwork shopInterior designer presenting finish samples to a clientClose-up of a brushed brass door lever on a wood door

The brand, live — carried through the whole site

How it runs

From scattered to systematic.

Weeks 1–2

Discover

Where you sit in the market, who you lose to and why — the strategy the design has to serve.

Weeks 3–6

Design

Identity, colour, type and voice — presented as real applications, not abstract boards.

Week 6+

Roll out

Guidelines, templates and files your team and printers actually use — with us on call as it ships.

Straight answers

Every objection, answered straight.

We already have a logo. Do we need a rebrand?

Maybe not — often the logo is fine and the system around it is missing: inconsistent colours, five fonts, proposals that look nothing like the website. A brand refresh that keeps your equity but adds the system is cheaper and faster than starting over. The audit tells you which you need.

How much does branding cost?

Identity systems typically run $8,000–$25,000 depending on scope — from logo-and-guidelines to full rollout with decks, collateral and vehicle design. The audit and quote are free.

How long does it take?

Four to eight weeks for most engagements: two weeks of discovery and strategy, three to four of design and refinement, then rollout. Rush timelines are possible when there is a launch or show date to hit.

Will we get the actual files?

Everything — source files, print-ready exports, web assets and the guidelines document. You own it all outright, and any printer or contractor you hire can work from it.

Can you handle the rollout too?

Yes — website, signage vendors, wrap shops, uniforms, templates. Most damage to new brands happens in sloppy rollout, so we stay involved until what is on the truck matches what is in the guidelines.

Ready when you are

One company. One look. Everywhere.

The first step costs nothing — a brand audit showing exactly where your current identity leaks trust, and what fixing it involves.

Get a quote →
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