Google Ads & paid media — managed in Canada
Ads that pay for themselves, job by job, not click by click.
Every day buyers type exactly what they need into Google and hire whoever shows up. We run paid campaigns that turn that intent into booked work: tight keywords, Local Services Ads, landing pages built for the click, and call tracking down to the signed job. First step is free — an audit of your ad account and three competitors.
What's included
Paid media, managed end to end.
Search campaigns
- Tightly themed ad groups matched to buying-intent searches
- Negative keywords that block DIY and bargain hunters
- Bids tuned to your margins, not Google\u2019s suggestions
$8 in estimated profit for every $1 spent on Google Ads, per Google\u2019s own economic impact data · Google
Local Services Ads
- Google-screened badge at the very top of the page
- You pay per lead, not per click — junk leads disputed
- Review strategy to climb the LSA rankings
#1 position on the results page — LSAs appear above every ad and organic result · Google Local Services
Landing pages
- One page per service and city, matched to the ad clicked
- Proof up front: reviews, credentials, guarantees
- A/B tested monthly — the winner takes the traffic
2\u20135× higher conversion rates from dedicated landing pages vs. sending ad traffic to a homepage · HubSpot
Meta, LinkedIn & YouTube
- Meta & Instagram ads for retargeting and awareness
- LinkedIn campaigns for B2B and spec-driven buyers
- YouTube pre-roll built from your real footage
3.5B+ people use Meta platforms daily — your buyers are in that number · Meta for Business
Tracking & attribution
- Every dollar traced from keyword to call to contract
- Call recordings so you hear lead quality yourself
- Leads pushed into your CRM with source attached
9× more likely to convert a lead when you respond within 5 minutes of the enquiry · HubSpot research
Budget & reporting
- Spend paced to your capacity and season
- Monthly report: spend, leads, booked work, cost per job
- Straight recommendations — including spend less
100% of our accounts are owned by the client — your data, your history, no lock-ins · Google Ads
What is Google Ads for contractors?
The plain-English definition.
Google Ads for contractors is paid construction advertising that puts your company at the top of Google at the exact moment a buyer searches your trade and your city. Done right, it combines tightly themed search campaigns, negative keywords that block bargain hunters, Local Services Ads with the Google-screened badge, and dedicated landing pages for every service — with call tracking that follows each dollar from keyword to signed job. It is the fastest lead channel in construction marketing: campaigns go live in days and the first calls come as soon as ads run, while SEO compounds underneath.
The work itself
What the campaigns look like.
♥Meta & Instagram ads — sponsored posts that stop the scroll
2:47YouTube campaigns — your work, playing before theirs
How it runs
From launch to compounding.
Launch
Keywords, ads, landing pages and tracking wired to your CRM. First calls arrive as soon as ads run.
Optimize
Cut the waste, double down on what books work. Every search term earns its budget or gets shut off.
Compound
Quality scores climb, cost per booked job falls, and budget follows your capacity — not Google\u2019s suggestions.
Straight answers
Every objection, answered straight.
How much should we spend on Google Ads?
Most clients run $1,500–$5,000/month in ad spend depending on market and cities — commercial and B2B work runs higher. We tell you in the audit what your market actually costs and what it should produce. If the honest answer is that your budget is too small to work, we say so before you spend it.
We tried Google Ads. It was money down the drain.
It usually is, when campaigns are built generically: broad keywords, no negatives, ads pointed at a homepage, no call tracking. Paid media works when every piece — keyword, ad, landing page, follow-up — is built for how your buyers actually hire. That is the whole point of us.
How fast do ads start producing leads?
Days, not months. Campaigns typically go live inside two weeks, and the first calls come as soon as ads run. By month three the account should be measurably cheaper per booked job. You see every number monthly.
What does it cost?
Engagements start at $5,000/month, scoped to the plan or worked backwards from your budget — ad spend is separate and goes straight to Google or Meta. The audit and quote are free either way.
Google Ads or social ads — which one?
Search captures demand that already exists; social creates and retargets it. High-intent services usually start with search and LSAs, product brands lean Meta. Most accounts end up running both. The audit tells you the right mix for your market.
Ready when you are
Buy the moment they\u2019re ready to hire.
The first step costs nothing — a full audit of your ad account and three competitors, with a straight answer on what your market costs.
Get a quote →More straight answers
Two more buyers always ask.
Are Local Services Ads worth it for contractors?
Usually, yes. LSAs appear above every ad and organic result, you pay per lead rather than per click, and junk leads can be disputed. They work best combined with search campaigns and a review strategy that climbs the LSA rankings.
What is a good cost per lead for contractor Google Ads?
It varies by trade and city — residential service trades often see $40–$150 per lead, commercial and B2B higher. We track cost per booked job rather than cost per click, because that is the number that decides whether ads pay for themselves.
Go deeper
Guides before you buy.
Paid lead sites vs. your own lead engine
Which leads for contractors actually pay off.
What a construction marketing agency costs
Real monthly pricing for 2026, in CAD and USD.
Contractor marketing services explained
What's included and what you actually need.
SEO & GEO for contractors
The channel that makes your ads cheaper every year.
Website design for construction companies
Landing pages that turn the click into a call.
CRM for construction
Where every ad lead lands, tagged with its source.