Interior design firms
Glass installation
Home & decorative hardware brands"Bathroom renovation Toronto searches used to feed the lead marketplaces. Their SEO brings homeowners straight to our project pages with real budgets. We left the marketplaces in spring."
Tom KaczmarekRenovation company, Etobicoke, ON
Marketing agency for renovation contractors · Canada
Marketing that brings homeowners who arrive already convinced and ready to sign.
Marketing for renovation contractors who are done being one of three free quotes: homeowners who found you, read the proof and shared a budget before the first site visit, larger projects with better margin, and no more paying for a lead that six other contractors got at the same time. Website, local SEO and GEO, reviews, campaigns, CRM and video.
We speak scope, allowance, change order, permit, rough-in, punch list and final payment. Plain language for you, plain language for the homeowner.
Our services for renovation contractors and the results they lead to
Your situation
Everybody wants three quotes. You spend evenings quoting jobs you never win.
The guy who wins is cheaper and does worse work, and the homeowner can't tell the difference until it's too late. You're paying for leads six other contractors got at the same time. And your reviews are strong, but invisible where buyers decide.
Everybody wants three quotes. I spend my evenings quoting jobs I never win.
The guy who wins is cheaper and does worse work, and the homeowner can't tell the difference until it's too late.
I'm paying for leads that six other contractors got at the same time.
Our before-and-afters are on three phones. Nobody can find them, including us.
Told to post reels by someone who has never been on a roof at 7am.
Great reviews. On a platform nobody looks at when they're actually choosing.
Want to know how many homeowners in your neighbourhoods searched for your kind of renovation last month, and who they found? Start with the free audit.
Audit my local visibility →The timing argument
You're in the growing half of the market. Most contractors don't know it.
Renovation is roughly 56% of Canadian residential investment, about $103B against $86B for new housing, and it's projected to overtake new housing as the primary driver around 2027 to 2028. The organised contractors will take the large projects. The ones who look organised online will take them first.
The homeowner's decision moved online. Before the first call, they've read your reviews, looked for before-and-afters, checked whether you explain how you price, and compared you to two others. If your proof isn't there, you're the third quote, and the third quote is a price check.
Larger projects go to organised contractors. A homeowner spending real money on a whole-home renovation or an addition wants to see process, permits and a clear scope before they meet you. Show it, and you stop competing with the cheapest truck on the street.
Sources: Statistics Canada residential investment (renovation vs new); industry forecasts for the renovation share through 2028.
First ninety days, in the quiet
- Proof-led site: projects, reviews, how you price, budget-first enquiry path
- Google Business Profile, reviews and local search cleaned up and running
- Campaigns by neighbourhood and budget, site visits auto-booked
The homeowners are already looking. Be the one they're convinced by before they call.
Get found first →What you've probably tried
Why the lead service and the one-page site left you quoting all weekend.
- Directory leads sold to five other contractors at the same time, billed either way.
- A one-page website with a contact form and no proof of anything.
- Before-and-after photos scattered across a phone, with no system behind them.
- Told to post reels by someone who has never been on a roof at 7am.
- Reviews strong but invisible, never surfaced where buyers actually decide.
What we do differently
Trust before the first visit. Budget before the quote. Your own leads.
- A proof-led website: projects by type and neighbourhood, real reviews, how you price, how a project runs, what a good quote includes.
- An enquiry path that asks budget, scope and timeline first, so you quote homeowners who are ready, not price shoppers.
- Local SEO, Google Business Profile and a review engine that puts your reputation exactly where they decide.
- Google and Meta campaigns filtered by intent and budget, by neighbourhood, with every dollar attributed to a booked visit.
- Photography and video on a schedule, so every good job becomes proof, and a CRM that follows up so you don't have to at 9pm.
Referrals stay. They just stop being the only thing behind the phone.
Bring your last ten quotes. We'll show you which ones you should never have had to write.
Get the free audit →Our services
Our services for renovation contractors.
Ten services, one team, plain language. Open any box to see what it does for a renovation contractor and the tools we run it on.
- Projects by type and neighbourhood, before-and-after, shot properly
- How you price, how a project runs, what a good quote includes, written plainly
- Real reviews surfaced on every page
- Enquiry path that asks budget, scope and timeline first
- Fast, mobile-first, every project indexable
- Rank for renovation searches by project type and neighbourhood
- GEO: named when homeowners ask ChatGPT or Gemini for a contractor
- Google Business Profile and review engine, the check every homeowner runs
- Project schema so search reads your before-and-afters
- Google Ads on renovation searches, filtered by project type and intent
- Meta and Pinterest campaigns to the right postcodes and life stages
- Remarketing to homeowners who viewed projects and pricing pages
- Landing pages that qualify by budget, every dollar attributed
- Renovation planning guides: budgets, permits, timelines, what to expect
- Project stories: brief, constraint, decision, result
- "How to read a renovation quote" content that pre-qualifies
- Photography direction on every job worth showing
- Your CRM included free, no licences, no per-seat fees
- Enquiry → budget and scope qualification → auto-booked site visit
- Missed-call text-back for the hours you're on the tools
- Pipeline: enquiry → visit → quote → signed → in progress → final
- Review requests and referral follow-up, automatically
- Finished-project walkthroughs, edited for web and social
- A company film: who you are, how a project runs
- Homeowner testimonials on camera
- Reels and cut-downs from every shoot
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Identity refresh that survives moving upmarket
- Quote, proposal and contract templates that justify the price
- Truck, site signage and yard signs
- Client welcome kits and process documents
- Project features in local and shelter media
- Award submissions, RenoMark and regional programs
- Neighbourhood and community coverage
- Realtor and design partner features
Placed inToronto Star HomesHouse & HomeCanadian ContractorRenovation ContractorLocal community press+ Ontario & national media
Not sure which of the ten you need? The audit tells you, free.
Get the free audit →What changes
Three numbers that decide your evenings.
We don't report impressions. Every month you see the figures that decide your year, and we tell you honestly which are leading indicators and which are the payout.
01Qualified enquiries
Homeowners who shared budget, scope and timeline before the visit, tracked by neighbourhood and source.
Reported monthly · source named02Site visits booked
Visits booked automatically from qualified enquiries, with the response time that decided them.
Reported monthly · by campaign03Quote-to-signed rate
Share of written quotes that became signed projects, the number that gives you your weekends back.
Reported monthly · by project typeStraight answer on speed: enquiries, reviews and search visibility move in months one to three. Larger projects and a higher quote-to-signed rate pay out over two to four quarters. We report both, and we never dress one up as the other.
Want these three numbers for your business?
Get the free audit →Objections we hear from renovators
Every objection, answered straight.
Keep them. Referrals are the best leads you'll ever get, and they still check your reviews and your website before they call. What referrals can't do is fill the gaps between them, or bring you the larger projects from homeowners who don't know anyone you've worked for. That's what this adds, on top.
Lead services sell the same homeowner to five contractors and bill you either way. We don't sell leads. We build your own website, your own reviews, your own search presence and your own campaigns, and every enquiry belongs to you alone. Cancel a lead service and the leads stop; stop with us and you keep everything we built.
That's exactly why it's built to run without you. We shoot the projects, write the content, run the campaigns and answer the enquiries with automated qualification and booking. Your part is a few hours up front and a monthly call. The evenings quoting jobs you won't win are the time you get back.
We tell you to keep working. Social media for a renovator is proof, shot by us and posted for you, aimed at homeowners rather than other contractors, and only if it earns its keep against search and reviews, which usually do the heavy lifting.
It starts free: a full audit of your marketing and three competitors you name, then a plan and one clear quote in plain English. Working to a set budget instead? Tell us the number and we'll show you exactly what it buys, and what to do first. No lock-ins; engagements run month to month after the initial build.
A different objection? Bring it to a 30-minute call. No deck, no pitch.
See how we work →Why renovation contractors pick us
One industry. Your accounts. No lock-ins.
We market construction, design and hardware companies, nothing else, ever. You own every asset we build: the website, the CRM, the content, the photography. Engagements run month to month after the initial build, and the first three steps, including the audit of your marketing and three competitors, cost you nothing.
Reviews
What renovation contractors say
A sample of the feedback we hear from the sectors we serve across Canada.
"The budget-before-the-quote content qualifies people for us. Ottawa kitchen renovation enquiries come in with realistic numbers. Best signed-to-quoted ratio in fifteen years."
Renee BouchardKitchen & bath renos, Ottawa, ON
"Winnipeg bathroom renovation is a page one fight and we're in it, with reviews and finished projects doing the talking. The CRM follows up while we're on the tools."
Jerome Baptiste Sr.Home renovations, Winnipeg, MB
"The improve-not-move wave arrived exactly like their insights said. Calgary homeowners find our whole-home pages and average project size is up with the same crews."
Kelly NgoDesign-build renos, Calgary, AB
"Langley renovation searches have serious volume and we finally catch it. Siding and window jobs book from the website with photos attached. First marketing that felt accountable."
Dave SutherlandExterior renovations, Langley, BC
"Boards and owners find our building-approved process pages in North York and arrive already trusting the paperwork side. That trust used to take three meetings."
Amara OseiCondo renovations, North York, ON
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