Building product manufacturers"Thirty years of work, no way to prove it online. Their SEO in Toronto put finished projects with real numbers in front of owners. Estimators say bid invitations roughly doubled by spring."
Jim CastellanoMid-size GC, Toronto, ON
Marketing for general contractors · Canada
Marketing that puts you on new owners' bid lists before they're drawn.
Owners and developers shortlist firms they can verify at eleven at night. We turn your finished projects into the evidence they check, project pages, credentials packages, search and AI visibility, so the next invitation to bid comes from someone you've never taken to lunch. The first step costs nothing: a full audit of your firm and three competitors.
We speak ITB · RFP / RFQ · stipulated price · CCDC · holdback · COR · bonding capacity
Our services for general contractors and the results they lead to
Why you're looking
You're not losing bids. You're not on the list.
Most $5M-$150M general contractors run on a handful of repeat owners and one person's relationships. It works, right up until a repeat owner "goes another way," a new sector asks for three comparable projects you can't show, or a firm you don't rate starts winning work you never saw. If any of these sound familiar, you're in the right place.
“We only get invited by people who already know us. If we're not on the list, we never even see the job.”
“Every owner asks for three comparable projects in their sector, and we don't have them documented.”
“Our project pages are photo galleries. No contract value, no square footage, no delivery method.”
“We paid for a website. It's a gallery. Nobody has ever called from it, and everyone quietly knows that.”
“Our BD strategy is one person taking people to lunch.”
“Job-site photos on LinkedIn, liked exclusively by our own staff.”
Sound familiar? The free audit shows you exactly where owners lose sight of your firm.
Audit my visibility →The timing argument
The 2028 bid lists are being written right now, in the quiet.
A firm added to an owner's list this year gets invited next year and builds through the upturn. The ICI and institutional pipeline everyone is waiting for will be awarded to contractors whose credentials packages are ready before demand shows up. Position is cheaper in a slow market, attention costs less, competitors are quiet, and whoever is visible first becomes the default. The real risk isn't going under. It's watching the upturn happen to a firm you don't rate.
The cheapest ground you'll ever gain is the ground nobody's fighting for.
Start in the quiet →Our services
Our services for general contractors.
Ten systems, each tuned to how owners, developers and public buyers choose builders, open a box to see exactly what you get and what it wins you.
- Evidence-rich project pages, contract value, square footage, delivery method, schedule
- Prequal-ready credentials & capability downloads
- Sector portfolios: institutional, industrial, multi-res
- Careers pages that recruit supers & PMs
- Fast, mobile, technically clean, Google reads every project
- Rank for commercial, design-build & CM searches in your regions
- GEO, cited when owners ask ChatGPT or Gemini for shortlists
- Google Maps & review engine, the check every owner runs
- Project schema so search engines read your track record
- LinkedIn campaigns to named developers & institutional owners
- Google Ads on high-intent searches in your sectors
- Retargeting that follows the evaluator, not the crowd
- Landing pages & call tracking, every dollar attributed
- Project milestones & topping-off moments, told properly
- Safety culture & crew stories, your best recruiting asset
- LinkedIn-first strategy for a B2B trade
- Content calendars run for you, not by you
- Your CRM included free, no licences, no per-seat fees
- Missed-call text-back for the days you're on site
- Pursuit pipeline: enquiry → prequal → invited → bid → award
- Applicant tracking for supers, PMs & estimators
- Dashboards showing enquiries, invitations & cost per hire
- Project story films owners actually watch
- Drone progress & site documentation
- Safety & culture films that win hires
- Client testimonials with real owners on camera
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Identity & guidelines that survive the site trailer
- Proposal & interview deck templates that score
- Site hoarding, signage & vehicle wraps
- Stationery to safety-wear, one consistent firm
- Project milestone & award coverage
- Executive profiles that open doors
- Community & local business press
- Industry association visibility
Placed inDaily Commercial NewsOn-Site MagazineCanadian Contractor+ Ontario & national media
Not sure which of the ten you need? That's the audit's job, it tells you, free.
Get the free audit →What changes
Numbers you can run a business on.
We don't report impressions. Every month you see the figures that decide your year, and we tell you honestly which are leading indicators and which are the payout.
01Invitations to bid
From owners and developers you've never met, tracked in your CRM from first search to award decision.
Reported monthly · source named02Owner & developer enquiries
From search, AI answers, outreach and PR, each one attributed, so you know exactly what's producing work.
Reported monthly · source named03Qualified applicants
Site supers, PMs and estimators per posting, the capacity you'll need before the 2028 pipeline lands.
Reported monthly · cost per hireStraight answer on speed: enquiries, rankings and credentials downloads move in months one to three. ICI invitation and award cycles pay out over six to eighteen. We report both, and we never dress one up as the other.
Want these three numbers for your firm?
Get the free audit →Heard around the boardroom
Every objection, answered straight.
Relationships got you the lists you're already on. Documentation gets you the ones you're not. Before an unfamiliar firm is added to an invitation list, somebody checks the website, the project record and the search results, at night, without telling you. When that check finds contract values, delivery methods and schedule performance instead of a photo gallery, the relationship starts before the first meeting.
Correct, you sell to owners, developers, architects and public buyers. Every one of them researches privately before they invite. This isn't consumer advertising; it's making your firm verifiable to the dozen people a year whose decisions fill your book of work.
Not to a search engine, and not to an owner who has never heard of you. A finished building can't explain your self-perform scope or your safety record. Structured project documentation makes the work speak, to people, to Google, and to the AI tools owners now ask for shortlists.
We only work in construction, design and hardware, permanently. ITB, RFP, RFQ, holdback, COR, bonding capacity and prequalification are our working vocabulary, not research topics. If an agency has to Google your contract forms, they can't write your credentials package.
It starts free: a full audit of your marketing and three competitors you name, then a plan and one clear quote in plain English. Working to a set budget instead? Tell us the number and we'll show you exactly what it buys, and what to do first. No lock-ins; engagements run month to month after the initial build.
A different objection? Bring it to a 30-minute call, no deck, no pitch.
See how we work →Why firms like yours pick us
One industry. Your accounts. No lock-ins.
We market construction, design and hardware companies, nothing else, ever. You own every asset we build: the website, the CRM, the content, the data. Engagements run month to month after the initial build, and the first three steps, including the audit of your firm and three competitors, cost you nothing.
Reviews
What general contractors say
A sample of the feedback we hear from the sectors we serve across Canada.
"The AI visibility work in Mississauga surprised us. Ask ChatGPT for commercial GCs here and we come up, described accurately. A consultant noticed before we did."
Rana QureshiICI contractor, Mississauga, ON
"Owners searching general contractors Ottawa find our project pages now, and two developers invited us to bid without a cold call. The credentials package gets downloaded every week."
Bill HarmonGeneral contractor, Ottawa, ON
"Hamilton owners kept hiring whoever they knew. The website and local SEO changed the conversation. We cracked two municipal rosters we'd chased for years."
Moira FergusonDesign build firm, Hamilton, ON
"They rebuilt the credentials page and did our SEO in London. Public tenders shortlist us on the first pass now. Reporting is plain language, leading indicators first."
Pavel HorvatGeneral contracting, London, ON
"The recruitment marketing in Edmonton sold me. Our site hires superintendents as well as it wins owner searches. Two problems, one spend."
Grant WilliamsonCommercial GC, Edmonton, AB
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