Say who you're for.
Whole-home residential over a stated minimum, or boutique commercial and FF&E, decided and written down. The right client recognises themselves in a sentence. The wrong one closes the tab, which is the point.
Marketing agency for interior design firms · Canada
Marketing that puts your studio on the shortlist, for the right clients.
Websites, SEO & AI visibility, campaigns, content, email, a free CRM, marketing built only for design studios. We build a presence that says who you're for, how you work and what design costs, so the coin-flip consultations stop and the right projects arrive on their own. First step: a free audit of your firm and three competitors.
Your website, rebuilt to qualify
Case studycontent
Our services for interior design firms and the results they lead to
Why you're looking
Every enquiry is a coin flip.
It doesn't have to be.
Most 1-25-person studios run entirely on referrals and Instagram, until a slow referral month becomes a slow quarter, or two unpaid meetings end with someone who was never going to proceed. If the sentences below sound like yours, you're in the right place.
“Every inquiry is a coin flip. Half of them have no budget and I find out after two meetings.”
“All our work comes from word of mouth. I can't forecast, I can't hire, I can't plan.”
“Our site is a beautiful portfolio that never says who we're for, what we cost, or how we work.”
“Posting constantly on Instagram, to an audience made up mostly of other designers.”
“Tried Houzz and directory leads. Price shoppers, exclusively.”
“Beautiful project photography, no case narrative, nothing that explains the thinking behind the work.”
Recognise your studio? The free audit shows exactly where the wrong enquiries get in, and the right ones get lost.
Audit my enquiries →The shift
Qualification over volume.
“More leads” is the wrong promise for a design studio. You're time-poor and every project is personal. The right promise is fewer conversations, each one worth having, because the site did the qualifying before your calendar did.
Say how you work.
Design fee versus procurement. Concept, drawings package, revisions, site visits. Stated as a process, not a mystery, so the first meeting starts at step two.
Say what it costs, without a rate card.
A project minimum or a starting-from frame does the qualifying discreetly. Publishing pricing feels exposing; its absence is what invites the wrong enquiries. There's a middle, and it works.
Three sentences your site probably doesn't say yet. We write them with you in week one.
Start with the audit →
The timing argument
The renovation upturn will flow to the studios with the sharper offer.
Referral markets reward whoever is remembered when the money moves. Positioning built in a quiet season is cheaper, attention costs less, competitors are quiet, and the studio that's clear first becomes the default. The fear isn't going under. It's a competitor with weaker work and clearer marketing owning the category in your city.
The cheapest season to become the obvious choice is this one.
Get the free audit →Our services
Our services for interior design firms.
Ten systems, each tuned to how homeowners, developers and commercial clients choose a designer, open a box to see what you get and what it wins you.
- Editorial design that matches your work, never loud, never discount
- Positioning, process & budget-frame pages that pre-qualify
- Case narratives: the brief, the constraint, the thinking
- An enquiry path that asks budget, scope & timeline up front
- Fast, technically clean, every project indexable
- Rank for residential, renovation & commercial design searches in your region
- GEO, recommended when homeowners ask ChatGPT for a designer
- Google Maps & review engine, the check every client runs
- Project schema so search reads your portfolio
- Google Ads on renovation & design searches, filtered by intent
- Meta & Pinterest campaigns to the right postcodes and life stages
- LinkedIn for developers, hospitality & commercial clients
- Landing pages that qualify, every dollar attributed
- Audience strategy: fewer designer followers, more future clients
- Process content that shows the thinking, not just the reveal
- Pinterest as a search engine for renovation intent
- Content calendars run for you, in your voice
- Quarterly studio letters past clients actually forward
- Referral-partner programs, realtors, builders, architects
- 7,000+ industry-wide contacts for commercial & FF&E outreach
- Open, click & reply reporting in plain English
- Your CRM included free, no licences, no per-seat fees
- Enquiry form → budget & scope qualification → auto-booked discovery call
- Missed-call text-back for the days you're on site
- Pipeline: enquiry → discovery → proposal → signed → in design
- Post-project review & referral requests, automatically
- Finished-project walkthroughs, edited for web & social
- A studio film: who you are, how you think
- Client testimonials with real homeowners on camera
- Reels & cut-downs from every shoot
Shot & cut in4K crewsDroneDJIPremiere ProAfter EffectsDaVinci ResolveFinal Cut ProCapCutRunwayElevenLabsYouTubeVimeo& more
- Identity refresh that survives moving upmarket
- Proposal & presentation templates that justify the fee
- Client welcome kits & process documents
- Site signage, stationery & sample-room materials
- Project features in shelter & design press
- Award submissions, ARIDO, IDC and regional programs
- Local lifestyle & real-estate media
- Commercial & hospitality trade coverage for the move into FF&E
Placed inHouse & HomeCanadian InteriorsDesignlinesAzure+ local & national media
Not sure which of the ten your studio needs? That's what the audit decides, free.
Get the free audit →
What changes
Numbers a studio can plan around.
We don't report followers. Every month you see the figures that decide whether you can hire, forecast and say no to the wrong project.
01Qualified enquiries
Enquiries that arrive with budget, scope and timeline stated, tracked from first search to signed proposal.
Reported monthly · source named02Consultation-to-proposal rate
Fewer wasted meetings, the share of first calls that turn into a proposal, and what it's worth in hours.
Reported monthly03Average project value
Positioning that moves the studio upmarket shows up here first, the number that lets you hire.
Reported quarterlyStraight answer on speed: enquiry quality shifts within the first month of the new positioning. Search and AI visibility build over three to six. Commercial and FF&E cycles run longer. We report both and never dress one up as the other.
Want these three numbers for your studio?
Get the free audit →Heard in the studio
Every objection, answered straight.
Only bad marketing does. Discount, loud and mass-market are choices, not consequences. The marketing that fits a studio is quiet, editorial and specific: it says who you're for, how you work and what working with you costs, so the right people recognise themselves and the wrong ones self-select out before your first meeting.
They choose you, after they find you and decide you're worth the call. Marketing doesn't replace that judgement; it gets you in front of it more often, and filters out the two unpaid meetings with someone who was never going to proceed. You still win the work the way you always have. You just start from a better room.
You don't have to. You do have to communicate budget and process before the first call: design fee versus procurement, a project minimum, how the drawings package and revisions work. A starting-from range does the qualifying without exposing your rate card, and its absence is precisely what attracts the wrong enquiries.
We only work in construction, design and hardware, permanently. Scope, design fee, FF&E, ARIDO, drawings package, revisions: that's our working vocabulary. Every case narrative goes through you before it's published, and nothing goes live that you wouldn't put your name to.
It starts free: an audit of your studio's marketing and three competitors you name, then a plan and one clear quote in plain English. Working to a set budget? Tell us the number and we'll show you exactly what it buys, and what to do first. No lock-ins; month to month after the initial build.
A different worry? Bring it to a 30-minute call, no deck, no pitch.
See how we work →Why studios pick us
One industry. Your accounts. No lock-ins.
We market construction, design and hardware companies, nothing else, ever. You own every asset we build: the website, the CRM, the content, the photography. Engagements run month to month after the initial build, and the first three steps, including the audit of your studio and three competitors, cost you nothing.
Millwork & cabinet manufacturers
Architectural hardware
Builders & developersReviews
What interior design studios say
A sample of the feedback we hear from the sectors we serve across Canada.
"Clients from interior designer Toronto searches arrive pre-sold by the project stories. Bigger budgets, better briefs. They quote our own website back to us in first meetings."
Isabelle MarchandDesign studio, Toronto, ON
"We wanted fewer, better projects. Their positioning and SEO in Oakville did exactly that: full-home design enquiries, not powder room consults. Two builder partnerships came through the site too."
Devon Clarke-HillResidential design, Oakville, ON
"Instagram brought likes, the new website brings signed proposals. Vancouver interior designer searches surface our hospitality work, which is the work we want."
Lin ZhaoBoutique studio, Vancouver, BC
"Interior designer Calgary is ours in the map pack and the enquiries show it: renovation clients with real budgets who know our style. The booking flow gave me my evenings back."
Sarah WhitfieldDesign studio, Calgary, AB
"The tenant fit-out pages reached exactly who they should. Two Ottawa property managers and a franchise group found us through search this year."
Emile GagnonCommercial interiors, Ottawa, ON
"They understood our buyer researches for weeks. The journal and project pages nurture quietly, and enquiries start with we've been reading your site for a month."
Priyanka NairDesign consultancy, Leslieville, Toronto
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