Marketing agency for architectural firms · Canada
Websites, SEO & AI visibility, campaigns, content, email, a free CRM, marketing built only for architecture practices. We build a presence that says which buildings you're for, how you deliver and what design costs, so the fee-shopping enquiries stop and the right commissions arrive on their own. First step: a free audit of your practice and three competitors.
Your website, 
Case studyOur services for architectural firms and the results they lead to
Why you're looking
Most 5-50-person practices run on repeat clients, referrals and the occasional RFP, until a developer client pauses, a public tender goes to the firm with the thicker qualifications, or a month of feasibility studies ends with nothing proceeding. If the sentences below sound like yours, you're in the right place.
“Half our enquiries are people pricing a permit set. We find out after the site visit.”
“Ninety percent of our work is repeat and referral. One client slows down and the whole practice feels it for a year.”
“Our website is a portfolio of good photographs. It never says which buildings we're best at, how we deliver, or what we cost.”
“We post finished projects and awards on Instagram and LinkedIn. The audience is other architects.”
“We answer RFPs and RFQs we were never going to win, because we can't tell which shortlists are real.”
“Award-quality photography, no case narrative: nothing that explains the brief, the constraints, or why the building works.”
Recognise your practice? The free audit shows exactly where the wrong enquiries get in, and the right commissions get lost.
Audit my enquiries →The shift
“More leads” is the wrong promise for an architecture practice. Your time goes to the work, and every commission is a multi-year relationship. The right promise is fewer conversations, each one worth having, because the website did the positioning before your calendar did.
Mid-rise and missing-middle residential, custom homes over a stated minimum, institutional, adaptive reuse, decided and written down. The right client recognises their project in a sentence. The wrong one closes the tab, which is the point.
Feasibility and zoning review, schematic design, approvals, permit set, tender, contract administration. Stated as a process, with what each phase asks of the client, so the first meeting starts at step two.
A project minimum, a percentage-of-construction range or a starting-from frame does the qualifying discreetly. Publishing fees feels exposing; their absence is what invites the permit-set shoppers. There's a middle, and it works.
Three sentences your site probably doesn't say yet. We write them with you in week one.
Start with the audit →The timing argument
Canada is trying to build faster: as-of-right multiplexes, mid-rise on the avenues, modular and mass-timber programs, institutional money moving again. Developers and public owners choose the architects they can find and trust with delivery. Positioning built now is cheaper, attention costs less, competitors are quiet, and the practice that's clear first becomes the default. The fear isn't going under. It's a firm with weaker work and clearer marketing owning your building type in your city.
The cheapest season to become the obvious choice is this one.
Get the free audit →Our services
Ten systems, each tuned to how developers, owners, institutions and homeowners choose an architect, open a box to see what you get and what it wins you.
Not sure which of the ten your practice needs? That's what the audit decides, free.
Get the free audit →What changes
We don't report followers. Every month you see the figures that decide whether you can hire, forecast and say no to the wrong project.
Enquiries that arrive with project type, site, budget and timeline stated, tracked from first search to signed proposal.
Reported monthly · source namedFewer wasted meetings, the share of first calls that turn into a proposal, and what it's worth in hours.
Reported monthlyPositioning that moves the practice into bigger building types shows up here first, the number that lets you hire.
Reported quarterlyStraight answer on speed: enquiry quality shifts within the first month of the new positioning. Search and AI visibility build over three to six. Developer, institutional and public-sector cycles run longer. We report both and never dress one up as the other.
Want these three numbers for your practice?
Get the free audit →Heard in the practice
Only bad marketing does. Discount, loud and mass-market are choices, not consequences. The marketing that fits an architecture practice is quiet, editorial and specific: it says which buildings you're for, how you deliver and what working with you costs, so the right clients recognise themselves and the wrong ones self-select out before your first meeting.
It still will. Marketing doesn't replace the relationship; it makes sure the developer, owner or board that hasn't met you yet can find you, check you, and put you on the shortlist. It also tells you which RFPs are worth two hundred hours and which were decided before they were issued. You still win the work the way you always have. You just start from a better room.
You don't have to. You do have to communicate fee structure and process before the first call: percentage versus fixed fee, a project minimum, what each phase includes, how additional services work. A starting-from frame does the qualifying without exposing your fee schedule, and its absence is precisely what attracts the permit-set shoppers.
We only work in construction, design and hardware, permanently. Massing, site plan approval, OBC Part 3, mass timber, contract administration, Passive House: that's our working vocabulary. Every case narrative goes through you before it's published, and nothing goes live that you wouldn't put your seal on.
It starts free: an audit of your practice's marketing and three competitors you name, then a plan and one clear quote in plain English. Working to a set budget? Tell us the number and we'll show you exactly what it buys, and what to do first. No lock-ins; month to month after the initial build.
A different worry? Bring it to a 30-minute call, no deck, no pitch.
See how we work →Why practices pick us
We market construction, design and hardware companies, nothing else, ever. You own every asset we build: the website, the CRM, the content, the photography. Engagements run month to month after the initial build, and the first three steps, including the audit of your practice and three competitors, cost you nothing.
Reviews
Illustrative of the feedback we hear from the sectors we serve across Canada. Client references available on request.
Clients from ‘architect Toronto’ searches arrive having read the case narratives. Bigger sites, clearer briefs. They quote our own process page back to us in first meetings.
We wanted fewer, better projects. The positioning and SEO did exactly that: multiplex and mid-rise enquiries, not garage permits. Two developer relationships came through the site.
Instagram brought other architects. The new website brings signed proposals. Vancouver searches surface our institutional work, which is the work we want.
‘Custom home architect Calgary’ is ours in the map pack and the enquiries show it: owners with land, a budget and a timeline. The booking flow gave me my evenings back.
The adaptive-reuse pages reached exactly who they should. Two Ottawa property owners and a school board found us through search this year.
They understood that a developer researches for months. The journal and project pages nurture quietly, and enquiries start with ‘we've been reading your site since the spring’.
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